Only 22% of companies have a structured marketing funnel – yet it is the decisive difference between random growth and predictable sales. Those who understand how prospective customers become loyal customers step by step from the first contact can use budgets in a targeted manner and make every channel measurable. What is funnel marketing and […]
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
Reach on social media depends on algorithms, whereas an in-house email list does not. That’s exactly why a well-thought-out newsletter marketing strategy remains one of the most predictable channels in the entire marketing mix, even though it’s still underestimated by many companies and is often just run as an afterthought rather than being actively developed. […]
Automation – Does social media marketing work completely “automatically”? Yes and no. With expert help, you can find ways and means to use various networks without investing a lot of effort every day. In some cases, however, you come up against limits or rather gray areas. In short: What does the network allow? Because although […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.