Performance Max is an automated campaign type within Google Ads that uses a single product feed and a small number of text and image assets to run ads simultaneously across Search, Display, YouTube, Gmail, Discover, and Maps. Unlike traditional campaign types, the algorithm handles all channel and bid management, eliminating the need to set up […]
Robots are no longer confined to factory floors—they’ve made their way into marketing. From automated chatbots to AI-driven campaigns to physical robots in retail, the technological transformation of marketing is advancing rapidly. Any brand that wants to remain competitive in the long term must understand how robotics and marketing automation work together. What Is Robotics […]
Only 22% of companies have a structured marketing funnel – yet it is the decisive difference between random growth and predictable sales. Those who understand how prospective customers become loyal customers step by step from the first contact can use budgets in a targeted manner and make every channel measurable. What is funnel marketing and […]
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
Reach on social media depends on algorithms, whereas an in-house email list does not. That’s exactly why a well-thought-out newsletter marketing strategy remains one of the most predictable channels in the entire marketing mix, even though it’s still underestimated by many companies and is often just run as an afterthought rather than being actively developed. […]
More than 80 percent of marketing teams say that repetitive social media tasks eat up valuable working time – time that would be better invested in strategy and creative work. Social media automation solves precisely this problem: it takes over predictable, recurring processes so that you can concentrate on what really matters. What social media […]
WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]
Automated Emails – One of the magic words in online marketing is “automation.” The more processes are automated, the less work is left. It also makes projects easier to scale, after all, you need less manpower, despite increasing customers. Some areas and digital products or even online coaching can be extremely scaled this way. Read […]
Automation – Does social media marketing work completely “automatically”? Yes and no. With expert help, you can find ways and means to use various networks without investing a lot of effort every day. In some cases, however, you come up against limits or rather gray areas. In short: What does the network allow? Because although […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.