Performance Max: The Automated Google Ads Campaign Type

Performance Max is an automated campaign type within Google Ads that uses a single product feed and a small number of text and image assets to run ads simultaneously across Search, Display, YouTube, Gmail, Discover, and Maps. Unlike traditional campaign types, the algorithm handles all channel and bid management, eliminating the need to set up […]

Campaign Types: An Overview of Google Ads Formats

The campaign types in Google Ads determine where an ad appears and how much control the advertising brand retains. From classic search ads to fully automated formats, these types vary greatly in terms of objectives, data requirements, and bid management. If you choose the wrong type for your specific goals, you’ll end up paying for […]

Google Ads Agency: What it does and what it costs

Companies that place Google Ads achieve an average 200% ROI on every euro invested – provided the campaigns are professionally set up and continuously optimized. This is precisely the core business of a Google Ads agency: it takes care of strategy, setup, texts, bids and evaluation so that you can concentrate on your business. What […]

Google Display Ads: place ads, ads, agency, strategies

Do you want to present your brand where your customers are every day? Google Display Ads give you access to the largest advertising network in the world. While traditional search (SEA) intercepts users at the moment they want to solve a problem, display ads proactively accompany users throughout their digital lives – on news sites, […]

Google Ads Manager w*m*d – Job in Cologne (NRW)

Become a Google Ads Manager – We are looking for you in Google Ads Management for our marketing agency! Become part of our team with interesting clients, projects and bring our clients forward as Google Ads Manager in the biggest search engine in the world. Together with our content marketing and the whole performance marketing […]