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Social Media Tools: Monitoring, Analysis and Reporting

Social Media Tools for Monitoring – Analysis and reporting with software is a big topic for many people, because what is the point of investing in Social Media Marketing if nobody monitors the activities? From the advance planning of content and activities around the clock for active social media presence to tracking the performance and meaningful insights of customers and campaign content – these are the best social media tools for monitoring & reporting.

Tip: You can find more tips here: Social Media Software

Hootsuite – Cheapest supplier

Identify, win and retain customers. Get more out of your social media activities with Hootsuite.

  • Hootsuite
  • Price from 25 Euro / Month
  • for 10 social media profiles and 1 user

Zoho Social

Zoho Social is a complete social media management platform for companies and agencies. Manage multiple social networks, schedule an unlimited number of posts, monitor keywords, and collaborate with your team – all from a single dashboard.

Agora Pulse

Plan contributions in advance, get reports and of course check the engagement of your followers and fans, Agora Pulse can do everything.

  • Agora Pulse
  • Price from 89 Euro / Month
  • for 10 social media profiles and 2 users

Sprout Social

  • Sprout Social
  • Price from 99 Euro / Month
  • for 5 Social Media Profiles

Sprinklr

  • Sprinklr
  • price: On request (individual)

eClincher

  • eClincher
  • price: From 59 $ / month
  • for 10 social media profiles and 1 user

Sendible

  • Sendible
  • Price from 24 Euro / Month
  • for 12 / 192 services and 1 user

Social Report – Most Social Media Profiles

  • Social Report
  • price: From 49 $ / month
  • For 5 users and 25 social media profiles

Digimind

  • Digimind
  • price: On request (individual)

ClaraBridge

Brandwatch

Brand24

  • Brand24
  • price: From 49 $ / month
  • for 5 keywords and 5 users

StatusBrew

  • StatusBrew
  • for 10 social media profiles and 3 users

Nuvi

  • Nuvi
  • price: On request (individual)

Reputation

30.000 visitors per month for free! Best Practice Influencer Fee – Small Software, Big SEO

Influencer fee is read in English, “fee” stands for fee (payment). Practically, however, it also reads very well in German, as “fee”… Influencer Fee is a website where anyone can calculate Instagram prices for sponsored postings for free.

What can the software do? Free evaluation of Influencern

With our price calculator, we give agencies, brands and companies, but also the influencers themselves the opportunity to calculate their prices for individual sponsored postings well-founded. All they have to do is enter the name of the influencer. The rest of the calculation is done by the algorithm, based on the media data from the latest 15 postings. At the end you get an immediate and free price evaluation, which is fair for both sides. With the price, Influencer Fee shows the most important statistics on the engagement rate and number of impressions per posting.

The principle is very simple. Agencies do a lot of the work, because otherwise they have to sight every single person by hand. Every week the last 10 to 15 postings are analysed, all data is entered manually and then calculated. The comparison takes a lot of time. At Influencer Fee all this is done with one click. The price and the statistics can then be printed out and, for example, taken directly to the price negotiations. The algorithm is programmed so that the prices are fair for both sides. A solid negotiation basis and 100% free.

Where is the business model?

The free calculation brings us a lot of traffic. For many important keywords we are international number 1 / 2 in the search engines like “Influencer Calculator” or “Instagram Calculator”. Agencies, blogs and magazines can buy the price calculator as HTML embedding for their own website. The advantage: Visitors through SEO option and retention time of visitors as well as interaction (clicks) with the website. All important criteria. If, for example, you want to enable your Spanish customers in Spain to calculate prices or the readers of a large fashion magazine from Great Britain, you can buy the embed code for only 9.99 dollars a month. The amount is then automatically debited from the account every month. The customer gets a price calculator for his own website, which can be integrated into articles dealing with social media marketing, influencer marketing or influencers themselves. The readers can calculate now independently the prices of their favourite Influencer.

  • advantage 1 – We “determine” the price worldwide
  • advantage 2 – Excellent backlink source for our social media agency (30,000 unique visits / month; One Pager English), keyword: win customers
  • advantage 3 – Monthly, passive income
  • advantage 4 – network expansion worldwide
  • advantage 5 – press references (including Rolling Stones [USA], El País [Spain], RTL [Germany] and Daily Mail [UK])

From Waste Product to Cash Cow

What I like most about this project is the story behind it, it was actually a “waste product”. Much bigger was our software “Social Analytics”. We were pioneers for instagrams and monitoring. Of course, as you are used to in Germany, completely without investment and help, because this is all “new territory”. Nevertheless, we competed with US Americans and a Russian team.

Then came the Big Bang. Unfortunately, a month after the release of the big Cambridge Analytica scandal in the USA, the Big Bang came up. Due to the influence of the US presidential election, the topic of “influencing opinion in the social media” was so high that Facebook founder Mark Zuckerberg even had to testify in person before the US Senate. As a result, many changes were made to Facebook. Essential updates came in the next 48 hours. In the end, we only had a few hours to think and had to stop the service immediately, as did the Americans and Russians (competing products). Because Instagram belongs to Facebook, we lived on Instagram profile data. A sad moment for founders after investing half a year and a lot of money in the monitoring software. Nevertheless, you should always see the glass half full! We don’t have any social monitoring software anymore but a great story.

“Influencer Fee” was only one feature of the “Social Analytics” software, a small extra product besides the big (also expensive) monitoring software. Mini-monitoring for everyone. This is how one of the price calculators for Instagram came into being, which today brings us 30,000 free visitors a month through search engine clicks.

Monitoring: Why Social Media Monitoring?

Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, advertisements and community management as effective as possible so that the company is in the black at the end of the day.22

Monitoring the successes – Facebook, YouTube, Instagram and Co

However, social media monitoring is extremely different. There are areas in influencer marketing that can hardly be monitored at all. The last action, for example, coupon codes in Instagram Postings. No direct links can be placed here and therefore clicks and sales cannot be traced. Of course, this is a big problem for many companies who are also building reach with the promotion through influencers. At the same time, there are options such as Facebook ads that can also be switched to Instagram, which are extremely accurate in report thing and monitoring. So accurate that even many critics are concerned about privacy, after all, advertising is becoming increasingly personalized. Here, paths can be traced extremely precisely so that you know and see exactly who likes your own brand, who buys the products, who is interested in similar products, how old the people are, where they come from and what their interests are.

The evaluation in monitoring is so different. If you really want to deal with this topic, you should start directly with software. The subject of monitoring is so diverse and special that it cannot be explained in a few paragraphs. The best recommendation is therefore Learning by Doing and YouTube videos! Add a portion of cleverness and the monitoring can begin.

KPI – Key Performance Indicator

There is only one term for measuring success in business management: key performance indicators. The so-called KPIs document the degree of fulfillment. In online marketing, these are primarily the conversion rate, which provides information on sales or contracts, the click-through rate (CTR), with a statement on the proportionality of clicks achieved in comparison, up to the interaction rate, the engagement rate, which indicates how many reactions there were to certain media content, and up to the response rate, which provides information on how many responses there were to a certain action.

Let’s take another look at the different KPIs:

Interaction Rate – Engagement Rate

The interaction rate or the commitment of the users plays an important role in two areas in particular. On the one hand, in monitoring, i.e. the measurement and evaluation of success following campaigns.

The formula for calculating the interaction rate:
( Likes + comments x 5 ) / Views = commitment</block quota>(
You can adjust the value x 5 as desired, upwards or downwards. More about Intercation rate

Click Rate – Click Through Rate CTR

The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign.

  • A social media posting reaches 1,000 people,
  • of which 50 click on the offer,
  • gives a click rate of 5%

The click rate formula:
Impressions (views) / clicks = click rate</block rate>
More about Click rate

Conversion / Conversion Rate

For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for your social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated.

More about Conversion Rate

Response Rate – Response Rate

The response rate indicates the response rate to a particular campaign and, when comparing several campaigns, which success factors can be derived from it. The response rate can have very different reasons, a simple example would be a marketing survey sent to 1,000 companies. If 400 questionnaires came back, the rate would be 40%.

The formula for calculating the reaction rate:

( received / sent ) * 100 = Response Rate

More about the reaction rate

Influencer Monitoring

Influencer monitoring can be difficult in some cases. In other cases it is again relatively simple. Ultimately, the best way to monitor influencers is to have direct access to the statistics and analyses of each influencer. Of course, this is not always possible, so most influencers usually send screenshots of statistics. You can then use social media software to offset and check these in parts. In principle, however, the aim is not only to equip influencers with free articles and products, but also to report the actions and interactions in a sustainable manner. Just as with advertisements, the ultimate goal is to separate successful influencers from less successful ones so that long-term collaboration only begins with influencers who ultimately provide conversion.

The simplest and most effective way is to use so-called short links. Short links are then placed below the postings, e.g. in the YouTube description, the description below the Facebook posting and of course as a Swipe Up link in the Instagram Stories. In the back end of the short link provider, you can see in the statistics how often the user clicked. If you work with 20 influencers, you can compare all influencers after 30 days. Just write down the costs and the clicks next to them. From this you can calculate how much you paid for a click. The influencers with the most successful campaign will then continue to be booked. The tracking and reporting of influencer campaigns is as simple as that.

You have learned how to calculate the click rate before, with a small variation you can calculate the click price.

Calculation and formula for click price

  • Costs / Clicks = Click price

Let’s look at the comparison in a simple example:

  • Influencer A costs 2.000 € for 250 clicks = 8,00 € per click
  • Influencer B costs 10.000 € with 500 clicks = 20,00 € per click
  • Influencer C costs 7.000 € for 800 clicks = 7.20 € per click

As a result, the campaign with Influencer C would persist.

Of course there are other factors, but these are the basics. Of course, there are other factors that are important for the valuation:

  • Impressions, reach in the community
  • For major influencer branding and positive image
  • Conversion Raid, Closings after click

Reporting and monitoring software

If you are more interested in monitoring in social media marketing and want to work with analysis methods of a sSocial Media agency, then we recommend you take a look at Social Media Software. Especially on our large articles on the subject:

Marketing Automation – Save Time & Money with Software

Automating your own social media marketing is essential to growing channels for reasons of effectiveness. Anyone who wants to regularly operate social media management, community maintenance, increasing reach, needs constant interaction. Constant interaction by employees alone is very time-consuming and, of course, costly. Especially when software can take over the tasks.

Automation in social media marketing: cost efficiency

Gradually converting one’s own processes into automatic processes saves a great deal of time, depending on the software. The main focus is on performance improvement of reach, communication and interaction. Of course, not only such communicative processes can be automated, there are also smart solutions for advertisements and e-mail communication with influencers. Basically for most companies it is about the typical interaction and reach, the first step to build your own community.

One of the most important tasks, especially for start-ups and young companies, regular posting. It is often difficult, because even large companies with 100 years of tradition have their difficulties to operate social media consistently. One of the central factors for the relevance of one’s own channel is the regularity of postings. The easiest way to describe it is with the typical news broadcast in the evening; everyone has their favourite source of information punctually at 19 or 20 o’clock. Not only in the classical media world, but also in the new media, regularity and consistency are written in capital letters. What’s the matter with you? The easier the user’s access to media is made, the fewer barriers there are, even temporal, the higher the satisfaction.

How often should you post on social media?

  • Instagram – 3 to 7 postings a week, plus 1 to 10 stories a day
  • Facebook – 3 to 7 postings a week
  • YouTube – 1 video a week
  • Tiktok – 12 postings daily
  • Twitter – at least 2 postings daily

That’s the ideal case. In order for social media managers to have sufficient time for content creation, but also for community maintenance, certain steps can be taken by semi-automated or fully automated processes.

Automation for posting

As we showed in our big social media software test, there are many good programs for planning postings in advance on Instagram, Facebook and Co. That’s why we’re not going to go into individual software programs here anymore. If you want to read all about the big check, you can find the article Social Media Software here.

As a social media manager, you can plan postings for days, weeks, months and even years in advance. The various software products all function relatively similarly. Just like in the social media apps, individual media content can be uploaded. You can add a description but also markers and place names. In addition, however, software offers the option of planning media in advance. As a clever social media manager, you can produce a lot of content at once and then plan the content for weeks and months ahead. This saves a lot of time in your daily work!

Vacation days, holidays, weekends, from all these parameters they are independent with the pre-planning of content.

Advantages:

  • regular publications
  • Permanent input for users
  • independence from vacation days, holidays and weekends
  • Social-Media-Manager can take care of other tasks
  • editorial planning can be processed directly
  • Increase range permanently
  • Cheap cost, usually only $10 to $20 per month

Automation of interaction

From the semi-automatic publishing of content, since it still has to be maintained by the user, it now goes to the fully automated publishing of likes, comments, and for some, the following and development of people. Why do they do that? Attentively, you get that by Impressions . Impressions are individual sightings, i.e. everyone who sees a certain picture, reads our brand name,… many social media managers browse the individual social media apps and look for suitable content to link to or comment on. Each time this happens, a user and possibly his followers or friends will become aware of us. Perfect! Perfect! The small disadvantage of having a talented person, like a social media manager, spends his or her time likening and commenting on photos and videos. There are certainly much more demanding tasks for your company, which is exactly why these simple interactions are automated by software solutions.

Here, too, we had already tested various software, e.g. Instazood and Combin. Two of the typical programs, here in the example for Instagram, for the three types of interaction:

  • Automation of Likes
  • Comments automatically post
  • follow / entfolgen for attention

These three aspects can then be used fundamentally in the programmes. The Likes are always assigned on the basis of filters, e.g. one can adjust, how many Likes a picture should have, so that one excludes bad pictures and naturally also pictures, which get so many Likes, that our channel would receive no attention. In addition, you can also select competitor channels, for example, so that you only distribute specific Likes to fans of your own competition. After all, they are already interested in our product class, the change from brand a to brand B, possible. That’s why we like to work with comments in automation, because every positive comment under a picture ensures that the person either reacts directly to it with another comment or the person clicks directly on our profile and gets to know our brand directly.

Excellent opportunities to build the interaction and also to win interested parties for us who otherwise would not have heard of us.

A third option that almost all social media tools offer is to follow and unfold people. Here the tools follow people, who in turn are selected by previously set filters. After a certain time the software unfolds to the persons again. Again, the principle is quite clear in the arousal of attention. Because social media channel B now follows social media channel A, social media channel A will become aware of him and maybe he or she will follow social media channel B.

With all the thousands of likes and comments, unfold and follow, who still keeps track? Who has the time? This is exactly where the advantage of automation lies. By the unique adjustment and installation as well as the definition of the own filters, the work runs in the next weeks, months and years completely automatically. It’s like having a hard-working 24-hour social media manager 7 days a week.

Automation of communication

Here, too, there are various means and possibilities. Therefore a small view or insight into the world of automation radio communication. On the one hand, the previously briefly discussed regular comments offered by the social media. That’s how it works:

Create communication through comments on hashtags

On the one hand, communication can be established specifically through the use of hashtags. A small example of best practice would look like this:

  • In best-practice we are a food company, e.g. a supermarket or our own product like a healthy smoothie
  • We set the automation so that the social bot reacts with the hashtag #veganleben on every posting
  • For each posting, the social bot comments with a spun (i.e., always new) text
  • Comment 1: Mega delicious 👌
  • Comment 2: Yummy 🥑🥦
  • Comment 3: 😍 #ilike
  • comment 4: 🤗 delicious if you are looking for some more recipes, check out our blog @food

With every new comment new social media users become aware of their social media channel. Of course, the parameters of the socialbot can be set to comment only postings that had at least five likes but a maximum of 100. Why do you do that? By refining the parameters, photos are excluded that are so bad that I don’t like them at all. At the same time photos are excluded from the algorithm, which have a lot of likes, here our comment would probably hardly attract attention.

Chatbots for start Communication

Many companies, firms and brands have frequently asked questions. These questions are asked by users very gladly over social networks, since the ways are very short here. Anyone can write, comment or rate directly from their mobile phone. For the example of chatbots, we would like to look at a fashion company as best practice. At this fashion company, questions about trends frequently come up, e.g. the brand Nike, Adidas or Fila.

  • Many users ask the question, do you have this or that special Nike model in the store?
  • As soon as the keyword Nike falls, the chatbot automatically sends a product overview of the Nike shoes with the comment, “Check out the online shop, maybe you’ll find your model here”
  • The two messages are sent with a time delay of 7 seconds so that it looks like real writing work

Instagram Tips & Tricks – Get Follower, Increase Reach, Build Community

Community and Follower: What Does Success On Instagram Mean? All strategies and concepts in Instagram Marketing aim to build a strong and vital community. Especially the interaction, i.e. the frequency of comments and likes, plays an important role. Let’s look at a small example of best practice for the topic of interaction. In our small example, we as a company would like to expand the colour selection of our new product, which was very well received in anthracite. The question, which colour would our buyers prefer?

Success on Instagram = Strong Community

Your own social media community is a powerful tool for companies. Let’s just look at a few different aspects, the subject of market research and proximity to developments and trends. Anyone who manages to build up a community of over 10,000 fans has access to DeepL’s opinions and developments, which can of course be incorporated immediately into various other marketing instruments, but also into product development. A simple example would be a survey in the Instagram stories. With the question, which colour would you like best besides our standard anthracite? Within a few hours there can be hundreds, maybe even thousands of answers.

But it is also easier, e.g. when marketing a new product. While visitors have to be bought through search engines like Google through expensive advertisements, your own community can be reached quickly on Instagram. That’s success on Instagram, an active and large community. Whether advertising, market research or public relations for their own brand, their goal must be to create such a community. Let’s move from theory to practice, our Instagram Tips!

Inspiration and beautiful photos: Your A&O for Instagram

Big social media stars know it and say it in interviews, personality must be put in the background, Instagram is about beautiful photos!

Texts should almost always be avoided, cheerful people are much better, laughter. But before you start your first photo shoots for Instagram you should always get some inspiration! Instagram Tip, look at similar profiles as well as profiles of successful Instagram Stars. Which visual style is successful? Which kind of photos get more likes and which less likes? If photos have many comments, where does exceptional success come from? Above all, it’s about looking at successful photos and successful Instagram channels to get a feel for what image style and language to use on Instagram. Must? Of course you can always lean against the stream, but Instagram is used by users to provide distraction and a little entertainment. This means that Instagram is not a medium for complex content, such as economic issues or political facts.

Instagram is used by the users in such a way that the app is called, the new photos are looked at in the feed or stories are clicked through quickly one after the other. Each medium thus only gets a moment’s time. Therefore you should also learn from it, constant presence and constant new publications are very important. This is where Instagram Tips comes in later.

  • Before you start with Instagram, get inspiration from other Instagram channels
  • Photo with clear subject and focus
  • avoidance of fonts and too many details
  • Photos must be beautiful, not profound
  • Lifestyle, inspiration is in the foreground
  • everyday life and backstage, take people to places they can’t see themselves

Inspired? Save photos on Instagram

Tip! You can save the photos directly in Instagram in an archive. This function is very practical, because whenever you come across something interesting, you can save the photo directly. So you can also show it to your colleagues or employees. Even more practical, multiple folders can be created within the archive. So you can e.g. save inspiration for shootings in the car area, studio, products or even photos of the team.

Filter? No! effects and harmony of the Instagram Feeds

If you take your first photos on Instagram, you will of course stumble over the filters. Filters make photos more colorful, more spectacular, but nobody wants to see that. It is best not to use filters right from the start.

The Harmony of your Instagram channel is very important, because if users become aware of your Instagram channel, look at your Instagram feed, you will decide whether to follow them or not. If you have a harmonious overall look for your Instagram channel, you increase the possibility of making followers out of it with every single interaction with the fans. For this reason, it is worth not using filters right at the start of assembly.

But there are also corrections to the filters. Filters are placed over the entire image to give it a completely new look. Corrections are only slight adjustments, light, heat or even color saturation. To enhance photos directly in Instagram, only small corrections should be applied. A recommendation of our social media agency, hardly to be seen but a slight optimization:

  • light correction + 8 % brightness
  • heat correction + 8 %
  • Colour saturation + 8 %

Light correction generally makes the image brighter, warmth makes the whole image friendlier, if you remove warmth from the image, you make it colder. A practical effect for the winter. The colour saturation makes the whole picture a little more colourful, the apple a little redder and the sky a little more blue. By only 8%, however, the changes are so minimal that they leave no image processing effect.

Profile picture, description and regular content

Next in the focus of our Instagram tips, the profile picture and the description comma or on Instagram the so-called biography. Your profile picture should be clear and meaningful, since the preview picture usually has only a few pixels available. The thumbnails in Instagram are small round icons that contain the image of the respective Instagram account. Our recommendation for your profile picture:

  • Goodly recognizable portrait
  • Understandable brand logo
  • Recognition is in the foreground

All other media content does not provide for any recognition. Other details in the picture should be omitted completely. As described above, just a portrait or just a brand logo. The profile picture should not be changed too often, as it ensures recognition as described. So if you fly over four or five photos in the timeline within a few seconds, you want them to quickly and easily recognize that this is one photo of them. This is ensured by the profile picture, which must therefore be kept as simple as possible.

Next up is the biography. The biography briefly describes what you do as a company, services or contact possibilities. The biography is especially for the users who become aware of us for the first time. So you click on the user name Iris Instagram Accounts and land on your Instagram channel. Again, only a few moments remain before the user goes back or further. Here you have to convince the user quickly and explain in a nutshell what they do, what they stand for and why it is worth following the channel.

Another tip, in the biography should definitely be used emoticons. You probably know the famous phrase, pictures say more than a thousand words. It’s the same with emoticons. As a crafts enterprise, you can use a hammer to quickly and easily explain what it is all about. The same goes for food companies, the hotel industry and fashion companies. Here you will find a list with

This is what an exemplary good description in the biography looks like:

💥 get scouted today, tag @cocaine.models
Model and artist management
office@cocainemodels.com

Line 1 – Direct call to action for job applications (plus increased reach through markers); perfect tool for discovering new talents

Line 2 – description of the activity, short and concise

Line 3 – Contact Option for Clients and Applications

The last step for a good channel, the editorial, permanent support with new contents. Now it gets memorized, we come to the editorial plan.

Editorial plan: When and what to post?

Depending on how big your company is, you are still responsible for your social media channel yourself, you have a first employee who takes care of it in addition to the actual work or you even have your own small team that specifically takes care of social media marketing and the various channels from Instagram to Facebook, tiktok, Twitter and YouTube.

Either way, you have to post every day. Why is this so important? Only through regular postings, one has regular mentions. Here frequent users will hear their name that you are more likely they will fall back in case of a purchase decision on your product rather than on the competition. Whether it’s a service or a classic physical product, modern apps for smartphones or financial services, the more users have heard of your brand, the more likely they are to choose. Advantage 2, regular postings not only increase brand awareness among people, through frequent interaction also increases the likelihood that they will become followers of their social media channel.

Regular contributions make you more interesting, because the users know that they get added value on their channel, e.g. the daily inspiration with fashion comma the small lifehacks for mini-games of a certain app or even city tips a hotel chain. It is important that the users permanently get added value from you in order to have the incentive to follow them.

An editorial plan can help a lot, because you think about the content that will come, at the same time a certain period of 14 days or 30 days is planned, so that you can concentrate better on the actual business, you do not have to invest time daily for inspiration. The daily work then focuses on community management, e.g. answering comments and direct messages.

The editorial plan can be designed very simply, a key point list with the daily contents. This includes not only photos, but also texts, but we will come to ingenious texts later. Now we have learned everything about profile picture, biography, inspiration for our own picture language, the next step is now the community building! Love your first 1000 fans, because they are the first to appreciate your new social media concept for Instagram and the first potential 1000 brand ambassadors for you.

Community building: How to build your first 1000 followers

As in our Facebook Marketing guide, our biggest recommendation for Instagram is for the first 1000 fans! They are the first to value their brand, their new social media concept and they are also the first to be their potential new brand ambassadors in Instagram.

Never leave a comment unanswered from the beginning. The minimum, press like for each individual comment. Ideally, they will use their social-media-manager to respond to every single comment under every photo and video on Instagram. 85 % of all companies underestimate this part and do not care about their community-management. While large budgets are set in shootings, hardly anything is invested in involving the existing fans in their own campaign. But it’s these fans who are the big capital on Instagram. Your big target. Your own community. Therefore, as just recommended, start by actively commenting on other comments from the beginning. Reply directly to messages, here you can also use very well to refer to your website or online shop. But you can also involve your users by asking questions or by using Instagram Stories and surveys, which we will come to later.

Technical aspect of virality

You can stretch this concept up and down. Take just as much care of your first 100 fans, these 100 followers are your first brand advocates. Ben one of these followers comments on one of their media content, the probability that one of his or her friends also get to see the posting from them increases. When they respond, the interaction increases again. If the user joins a conversation and makes another comment, they are even more likely to appear in the feeds of the user’s friends.

organic aspect of virality

Not only the algorithm will bring them up in the frequency of the advertisement, i.e. their reach will increase, also the users themselves will tell more frequently about their brand. A small practical example, use AB comments 10 photos. Out of 10 brands, only one brand responds to the comment. Will the user become a friend? Yes, of course. The probability of a recurring interaction, i.e. a new comment or likes, will increase.

Commitment and Interaction: Creating Value Added

Encashment and interaction means creating more value. As described before by the involvement of followers through active likening and commenting but also through own activities.

Added value always means something for the user that he can’t get anywhere else. Starting with the regular postings, so that e.g. the technology freak gets his technology news every morning, but also fashion victims who want inspiration for new outfits every morning and evening. It continues with practical tips and lifehacks from everyday life, so the DIY store could give practical garden tips in summer and then in autumn it goes to the living room and kitchen. They can give the user insights, for example into production processes but also photo shootings. Added value can be generated in many places. As a social media agency, we help you to highlight the right and important features and exploit them in a smart strategy. Let yourself as a user on your own channel to develop understanding of their followers.

But added value can also be much more. Do you happen to own your own shop space? Through exclusive promotions and events, the digital world and the real world can be combined very well. The same is also true for online shops, you can give practical saving tips, e.g. coupon codes that are valid for only two hours and that is of course only available exclusively on your Instagram channel!

Hurry up with the concept and the technical details, don’t forget one thing, the emotions!

Texts and emoticons (emoji)

Writing good and ingenious texts is not easy, because Instagram doesn’t have much space. Messages must be packaged very briefly. That’s why it’s important to have a very good advertising text, which brings new, good little texts every day, which have nothing to do with advertising but go on a very personal track. On the other hand it is important to use emoticon. Because we all know the famous phrase, pictures say more than a thousand words! The same applies to emoticons, which help to convey emotions quickly and easily. Just as we already talked about emoticons in the biography and their power for a quick explanation, the hammer for the craftsman, the office building for the real estate agent, the dress for the Moda online shop, the same principle naturally also applies to postings. A heart quickly says you like something very much. An astonished smiley shows you’re surprised. Messages can be transported more easily by Sophie.

Basically, every company and every Instagram channel must find its own standards. For the mentioned fashion online shops we recommend very short and concise descriptions, with other brand names in the description, for the image transfer. Positive image transfer is not only achieved by mentioning other brands, but also by mentioning other instagram channels. Another advantage is that the other channels become aware of the marking. Which helps to generate first likes again. In a nutshell:

  • short and concise descriptions, usually no more than 20 words
  • Emoticons for fast emotional effect
  • Mark other profiles and brands for reach and image transfer
  • Call to action offers
  • Precise Hashtags, we’ll get to that later

Call-to-action in the post and stories

Call-to-Action means a direct reference to our ultimate goal. Would you like to sell a smartphone via the online shop? Then point this out directly to the user:

“now the model XY is available in our shop! Now be one of the first!”

Of course, Instagram is not explicitly about advertising products. But that doesn’t mean they shouldn’t point that out directly. Therefore, make sure in your postings that you advertise your services or products accordingly. If the users are already interested in the photo or the video and now come to the description, you want information. So it’s not a contradiction in terms. Rely therefore on Call-to-Action offers to increase your sales.

Use Instagram Stories

Instagram Stories accompany you as a company or as a person through everyday life. No complex production, simple ideas and best just accompany. This saves a lot of time and really takes your users with you. If you are a wholesaler, for example, you show the beautiful photos on your postings, the feet and in your Instagram Story you really take the users with you, e.g. to the large warehouses, to the presentation of new products or simply to the breakfast table. People get deeper insights into their intentions, but thoughts also get the private touch Instagram needs.

The Instagram Stories can be placed on the left, unlike the Postings. For example, if you are introducing new products, you can directly inform the user that a swipe up, i.e. a wipe up on the smartphone, will bring them directly to your product.

  • Little planning, little effort
  • Constant accompaniment in everyday life, in (almost( all situations
  • Private insight for users
  • Instagram Stories are only 24 hours available
  • links to online shop and website possible

Admittedly, very few entrepreneurs want to do instagram stories. Instagram stories, like any marketing tool, must be viewed to be pulled through. The form of marketing is admittedly different from classic poster advertising, yet it is very effective, especially when the community grows to over 10000 followers.

Many customers also ask us how many hashtags should we use and which hashtags should we use?

Use the right hashtags

When companies start with Instagram, there are often 20, 30 hashtags among the postings. Is that really effective? Let’s take a look at the practice.

Without going too deeply into the matter, the Instagram algorithm is structured in such a way that media content is usually displayed in the newsfeed for 24 hours, 72 hours and a maximum of one week. Depending on relevance. However, the majority of media has disappeared after 24 hours, as billions of photos are uploaded every day. What can we as a company take out of this learning for our Instagram Tips?

Heat map Positioning in online marketing

We all know the search engine Google, the most important platform when it comes to questions on the Internet. Where can I find something? What does something mean? What does something stand for? Where can I find more information about something? The golden brisk in online marketing is number one. The closer you are to this position, the more often you are clicked. Whether on Google or instagram. Here one sees once very beautifully on the basis of the largest search machine of the world on what the views of the user focus, green frequently, yellow very frequently and red almost exclusively.

Let’s take a beauty company as a practical example. This beauty company produces eyeliner. If we take a look at the Hashtag Eyeliner, we will see that the top posts usually have thousands of likes. In order to appear here in the trainings, we as you have to generate so many Likes. On the other hand, we disappear somewhere in the archives. From this we can conclude that if we find hashtags that are not played on so often but are interesting for our industry, then we can use them. In our best-practice example we now find out in the analysis on Instagram that there is very little material on eyeliners and tutorials. So we could occupy this topic profitably and we will do it. In this way a comma is created in the small example, through the entire analysis process a final strategy or conception for the instagram contents. The more specific our content is, the faster you can build a community, since the competition is proportionally lower.

You can now conclude from this that you are focusing on a few hashtags that are relevant to you. As a rough rule of thumb we can say:

  • Three general hash tags like #Beauty, #Eyeliner, #Makeup
  • 3 special hashtags for the image #Contour, #Makeuplover, #Eyeshadows

So their releases are specially marked but not overloaded with hashtags. Another Instagram tip, many trust at the beginning on hashtags, which are conveyed to them on social media blogs with dangerous half-knowledge, maybe you’ve also seen a hash tag like #Like4like. On the one hand these hashtags are completely overrun, on the other hand it doesn’t really promote their interaction. Because we only give you a Like for a Like, if it would be like that, would not be a real fan and therefore only a ghost account. A one-time interaction, nothing more. Of course there are also hashtags like #Follow4follow. Suppose that’s how they get to 1000 front. None of this case but is really a brand fan and none of these followers will interact with their channel in any way. Ghost accounts again. What you want is a real community, with real brand fans who follow them because they want information and updates about them. Therefore, completely dispense with such hashtags and concentrate on qualitative hashtags.

Smartphone or SLR camera? The comparison

That was a lot of instagram tips! Now comes the big question everyone has. Do we need a professional SLR camera? If you have a modern smartphone nowadays, the camera technology is already so far that you can produce 100% of your content with the smartphone. From photo with focus, various sharpen or timelapse functions to elaborate videos that can even be edited on smartphone. In comparison, the differences between smartphone and SLR camera are actually not great. Social networks are mostly opened on smartphones, mostly in the app, rarely via the website. As a rule, all media are opened within an app on a smartphone. The size of the screen is therefore limited, not only on the smartphone, but also on the tablet. In contrast to large-format advertising posters, for example billboards or citylights, it does not depend on an extremely high number of megapixels, but only on the quality of the photos. Since the photos are not zoomed or displayed in XXXL, modern smartphones are absolutely sufficient for content production.

Of course, there are areas in which you also need additional equipment, from the SLR camera to the gimbal for camera movements or drones. Nevertheless, our recommendation as a social media agency, before you invest your money in a SLR camera, they better organize a high quality smartphone. Two birds with one stone, because you or your social-media-manager have all social networks on one smartphone and the whole production. This saves file transfer and communication channels, enables live postings but also live interaction with the followers on Instagram. For example, Instagram TV.

Instagram Tips and Advice

These were our Instagram tips and basics, directly as a recommendation from our social media agency. If you have any further questions about Instagram Marketing, we are here to help you. With numerous references, friendly and young team, we look forward to your call or e-mail.

Instagram Tips: Arithmetic & Advisor

Combin: Likes / Comments for more Follower & Fans – Review 2019

More likes, comments and followers on Instagram – it sounds so easy but many social media managers have difficulty interacting with the community on a regular basis. His other projects that are pending in the company, holidays or weekends. The big problem is that there are always gaps. Social media Goodman rate Instagram channels but especially according to regularity, reliability. Anyone who is active and constantly interacts rises in the evaluation of social networks. Those who actively liked and commented comma is more often perceived by users, thus increasing its reach and fans on Instagram. Many hours of work for which you can use smart solutions, social media software!

The software came onto the market a year ago. Now there are some interesting innovations, so interesting that we take a closer look, what has changed at combin after a year? What new features and opportunities are there for social media managers?

Why Software? Follower get through Likes / Comments

Especially the analysis of the own postings, clearly arranged on the notebook instead of the smartphone, makes Combin so practical for the daily social media management. What worked well, what didn’t? More about this in the part: “Home”. But with Combin 2.0 there are even more new features. So the search filter is even more powerful. If you’ve always wanted to effectively search the entire Instagram universe, here’s the right tool for the job. Whether inspiration or competitor analysis, with Combin you can search through all the contributions that ever existed. Combin not only allows you to search all Instagram Postings. You can also take a closer look at the users and their behaviour. More about this later in the section: “Search filters: Find popular postings”.

Test report: Combin 2.0 – New functions and updates

Basic technical features:

  • Advanced Instagram Search
  • User search analysis
  • Follower Management
  • Simple communication
  • Sort + Preview
  • Activity Statistics
  • Combin 2.0

Problem solution Time + quality of interaction

Problem 1: Interaction costs time. If you want to gain organic reach, you have to comment and liken photos. With every comment and every like, people become aware of Instagram on you or your account. But who can afford a social media manager whose job is likes and dislikes when there are important jobs in social media marketing such as content creation, community management or advertisements? The solution is automated linking, commenting and following.

Problem 2: “Just” just liken, comment and follow, as Instagram Bots do, is aimless and random. This causes problems for brands, because not every picture should be geliked. A practical example: Two hearts and the text “Love it” under a serious bodybuilder who is just presenting his training results. Fail! Combin has the solution by allowing you to search for specific content or users! The quality of the interaction increases extremely.

Especially in comparison to Instagram bots Combin is a real gain.

But, let’s start at the very beginning, for all those who use Combin for the first time:

Installation and setup of the App

If you are new, you have to download the Combin App once and log in with your own Instagram account.

Download the app

That’s how it works:

  1. Download Combin App; currently available for Windows, Mac OS and Linux
  2. E-mail address must be entered; then the download starts
  3. Installation after downloading the file (.msi); the installation takes about 15 seconds (4 steps)
  4. Login to one or more instagram accounts

Combin (Windows, Mac OS, Linux): Download

start the app – test it for free

    1. After login all photos and videos of the Instagram channel

will be displayed.

Free account – Daily limits

  • 1 Instagram Account is 100% free
  • Daily limits ofikes: 250
  • Daily limit of comments: 150
  • Daily maximum Follows: 150

Here you will first find an overview of the most important information and can also compare many postings with each other, which is difficult on the instagram.

  • Number of contributions and possibility to compare
  • number of subscribers / subscribed and the ratio (the smaller the value, the better)
  • Single postings can be opened in Pop Up to take a closer look at comments

Account Analysis: Sort by Likes and Comments

Which postings were and are most popular? Sorting allows figures to be quickly analyzed and the best rated postings to be filtered. The analysis helps to evaluate individual postings and, above all, the visual language. Which content was successful and which was not?

Finding and learning successful content – Combin search function

Smart thinking! Who learns from the mistakes but also from the successes of others, is faster. The search function allows you to combine your search with hashtags, locations and subscribers of your competitors – exciting! This makes it quick and easy to find popular contributions from competitors. Keyword: Inspiration for your own social media content and again the same analytical question: Which content (photos and videos) are successful and which are not. With the help of the search function successful postings can be found to improve his own concept. Summarized allows the search function:

  • Selective search for content from competitors / other channels
  • Help for inspiration and optimization of your own strategy
  • Combined search with hashtags, locations and subscribers of competitors
  • Get range through Likes / Comments from smaller Instagram Accounts (Pay attention)

Let’s look at the search function in detail. The first step is to provide the search mask with information.

Filter contributions: What’s popular? Or who can you liken?

In order to find out which postings on Instagram work well (due to the visual language or also due to the time of the posting), you can search all Instagram posts for certain properties. The search filter for posts includes:

  • hashtags
  • location
  • period
  • Number of Likes (from / to)
  • Number of comments (from / to)

In addition, there are now even more advanced analysis functions such as:

  • Gender
  • language
  • User must have been active last week
  • Number of subscribers (from / to)
  • number of subscriptions (from / to)

Filter user: Who does what?

Combin not only allows you to search all Instagram Postings. You can also take a closer look at the users and their behaviour. The search filter for users is very interesting, because here you can search the user accounts directly! This includes the following parameters:

  • Search for: subscribers, subscriptions, commentators (!), likes, bio, user list

In addition there are extended analysis functions like in the article Search filter:

  • Gender
  • language
  • User must have been active last week
  • Number of subscribers (from / to)
  • number of subscriptions (from / to)

evaluation, analysis and results

In our example we want to find out more about a hashtag from our priority list for a beauty customer. We have evaluated the hashtags before. You can find out how to do this in our article: Instagram Tips. For our Best Practice is the #eyeliner and the requirement that the posting has received at least 1,000 Likes.

The great thing about Combin is that it searches all content posted on Instagram and only lists those that contain our Hashtag #eyeliner and have over 1,000 Likes. So we can see:

  • What content / images perform well
  • Where are the differences between the postings?
  • What features can you take as an advantage for your concept?

After analysis: get interaction and reach

After the analysis of the contributions, the interaction can begin! Combin operates fully automatically or semi-automatically as required. Automatic means that you interact with each posting step by step. Here comes another advantage of Combin, which many other social media tools do not offer in comparison, the selection can also be made manually, Combin then only goes through the selected images. After this decision we can start

Advantages of Search, Analysis and Interaction by Combin

  • Extreme time savings, thus also cost savings
  • Automatic interaction instead of manual mail for mail
  • Social Media Manager works much more effectively
  • More time for more important things than Likes and comments
  • Instagram Marketing also in Start Up / self-employed possible

Combin Live: Likes, Comments and Follow (Interaction)

Now all you have to do is decide whether Combin should work automatically or semi-automatically. If you want to make a manual preselection, simply mark your favorite photos.

Tip to get more range: If you go specifically to postings, with few likes, smaller users will become more aware of you faster. If Postings get many Likes, your Like on the photo or video does not stand out so much.

Overview of tasks and monitoring

Instagram’s Combin software not only allows you to search and optimize your own channel, but also enables reporting. The monitoring function can be found (Pro) in the menu under “Statistics”. Under “Tasks” you can find all jobs that were created before, e.g. Likes on Hashtag #beauty, comments on Hashtag #eyeliner and Follows on Hashtag #makeuplover, but only if the account has a maximum of 800 followers. Really clever solution! The monitoring is only activated in the Pro Account. To advantages and price we come directly after the last screenshot:

Price and Upgrade to Pro Version (Multi Channel Management)

If you want to upgrade your package, you can do so in the app (top left) by clicking on your user account. After that you will be forwarded directly to the subscription page with a choice between monthly and annual billing.

Why is the Pro Version worth it?

The upgrade at a glance:

  • Manage up to 15 Instagram accounts (5 inclusive, 10 extensible)
  • No in-app action limits
  • 1,000 search results per page
  • Update search results

Information about the price per month / per year (04/2019):

  • Private: 11.90 Euro / month includes 1 channel
  • Business: 35.70 Euro / month includes 5 channels, option on 15

Lifehack! Influencer Search Engine

Many brands and companies that want to work in influencer marketing need large lists of contact details. But which influencers are really relevant? Combin can also be used as an excellent Influencer search engine. That’s how it works:

  • Enter a specific hash tag in the search filter
  • Set subscriber number to 50000 up to maximum

Only influencers that exceed the preset number of subscribers and have published postings on a specific topic will now be displayed in the search result. Here’s a little tip, geographical searches should be done by hashtags rather than by location. Of course, most influencers do not mark themselves with geodata on every photo. And when they mark themselves, they travel the world, from the Coachella Festival to Paris Fashion Week. Although our blogger is actually from Italy, we wouldn’t find him like that. It is therefore worth using hashtags in the national languages if you are looking for influencers from individual countries. This gives you a quick and easy overview of relevant people from a specific area.

Fazit!

Combin keeps what it promises and improves in the core functions – a real win and the best, it doesn’t cost more than before. Combin is our recommendation for fast and regular interaction with existing and especially with new target groups. Functions to detect influencers (as additional features) in the advanced instagram search to the refined user search analysis.

Photoshop batch processing: size, image SEO & compression of photos automatically

Today we take a closer look at the Photoshop batch processing in the video tutorial. Batch processing is always needed if you have a process in Photoshop that needs to be performed frequently. A very classic example, which is also shown in the video tutorial, is trade show photography. Whether at a trade show, at an event, for employee photoshoots or product images, often you have 10, 20 or even 50, 100 or 500 photos available. With all pictures the same process has to be done, usually it is a reduction in size, so the photo can be used for web and mobile devices but also for file compression. In batch processing, the most important thing is to have a process that is exactly the same. So let’s look at our example:

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Automatic image editing in Photoshop: Video Tutorial

The principle is relatively simple: We instruct Photoshop to record an action, save it and reproduce it later. At the end of the video there is a special tip for fast image SEO (search engine optimization).

Open action window to create new batch processes

To open the action window, go to the “Window” menu item in the main menu, there you will find “Actions”. The window will then open in Photoshop, just like you already have layers or characters from the default settings on your screen. The action window is built up in the same way as the layers. You have different groups, here called “set”, that “layer symbol” provides a new “action”. So we can create a new sentence, e.g. for a certain customer or a project, in this sentence we then store different automations.

We open a new sentence, call it customer XY and then start a new action, we call it e.g. “Compress > JPG > w1080”.

In the next step, everything must be in place. To save changes, you should think carefully about the process in advance of automation. For simple animations this is still relatively easy but as I described in my article about the production of jewelry product images for online shops through automation, such automation can become very complex and also require the rewriting of certain Photoshop scripts, e.g. to name images according to article numbers in dependencies of databases. But let’s come back to our simple example!

Howto: Now we start with the action

We create our sentence and start our action. With a click on the “layer symbol”, we start. First a small new window appears in which you have to enter the name of the action. I always recommend a title here, which indicates exactly what happens during the action (as above).

“Compress > JPG > w1080” stands for

  • compression
  • Save as JPG
  • With a width of 1080 pixels

Start action: open photo, resize and save

From now on you should work exactly, we open the first picture in Photoshop. Next, we change the image size, either through the main menu “Image”, “Change Image Size” or through the shortcut Ctrl + Alt + I. The image size is now fixed, e.g. to 1080 pixels in width. Thus our picture is sharp on desktop as well as on tablet and mobile and in addition relatively small.

Next we save the image compressed “For Web and Devices”, here again the reminder for my tutorial for Photoshop image compression. Now we define a folder in which all images from this action are saved each time. Also in the future! For this I have e.g. always an export folder, in which everything comes in again, then I always know where each action goes. All export images of the action and others usually run into one folder. We now go to Save, we set the quality to 40%, and JPG. This way, our images are usually compressed to 5 to 10% of their original size and are therefore much more relevant for search engine optimization than others. For example, if we have an image collection on a homepage, our site will load 10 to 20 times faster than competing sites. A clear market advantage in search engine positioning. Now the image is closed either via “File” and “Close” in the main menu or via the shortcut Ctrl + W. Our image is now not saved. Afterwards we end the action on the “Stop Button” in our action bar.

The batch processing or the action is now saved.

We now delete the one test image from our folder and can start with our automation!

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Done! Now we come to the automatic processing of the photos

To start the automation, we go to the main menu and select “File,” “Automate,” “Batch”. There we now select our respective sentence and the action. Our new action should already be selected automatically. In the next step, we select only our source folder, where do the files come from? In our example, the folder where we have all our press photos, trade fair photos or other. If we now press Okay, all the photos will be processed one by one, completely automatically and saved in the folder.

Extreme time saving with Photoshop!

The batch processing and automation in Photoshop masters, saves extremely much time. From my own experience, I can report that it allows you to beat whole teams at project assignments. As in my article on Photoshop automation for jewelry online images, you can create tens of thousands of files that look ultra realistic, whether they are bronze, silver, or gold. But even the basics are enough, like this batch processing in image size and compression, with 100 images it easily saves an entire working day for an employee. All this with a time investment of 10 minutes. Have fun trying, learning and improving!

Extra tips for batch processing: Watermarks and different formats

  1. Tip! This tutorial also works with watermarks or logos that should be displayed in videos. Just grab a photo, change the image size and insert the logo.  The rest of the process is completely the same. When you start the automation, every single photo gets not only the image resizing but also the logo in the place where you intended it to be placed.
  2. Tip! Make sure to separate portrait and landscape images when placing a logo, for example. Because Photoshop needs the same basics, e.g. if the format of the image changes, as well as in portrait and landscape format, the logos will be placed wrongly, if they are e.g. at the edge. Here you have to make sure that the logo can be used together with both portrait and landscape images.

image SEO after batch processing

At the end of the video there is a special tip for quick picture SEO! After Google has changed its guidelines and images, after the image search, again provide a direct link to your own website, search engine optimization for images and photos plays a more important role again.

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SEO Content Spinning: Online Tools and Content Spinner Alternative – That’s how it works!

In our advertising agency, we naturally deal a lot with the topic of search engine optimization. Content spinning is on your topic, about which we are asked questions. Here it is about security in content spinning but also about the effectiveness in search engine placement. Nowadays search engine placement is the be-all and end-all when it comes to online marketing. Just as there are streets in the city centre where there is more traffic, there are also search terms on the Internet where there is more traffic – i.e. search queries (keywords) that are queried more frequently.

[shortcode variables slug=”adsense”]

These keywords are of course extremely different, depending on their diversity but also depending on the use of geographical or demographic data. Content spinning or content spinner allow for a diverse text creation – out of one, hundreds, thousands of texts are created.

The more you can serve different individual needs of the target group or readers, the longer visitors stay on your website or online shop and the better pages are placed in search engines. The more precise and focused the texts or the larger and more extensive they are, the more successful they will be in search engine rankings. A lot of work lies ahead of us!

Content spinning – what does content spinning software actually do?

Many people hear about content spinning from other people and entrepreneurs and, when they hear about the successes, they immediately think of their own company. Can I get more traffic through content spinning?

Thousands of sites, for every state, city and district. Yes, some spinning on street names. That’s not just thousands of records, but tens of thousands. Thousands of texts would be difficult to produce in your own company, hundreds alone. Why?

Qualitative texts for unique page contents = long retention time of visitors

Employees who are not extremely trained in the texting of search engine content, need for the creation of a relevant search engine text with a minimum length of 1200 words per article easily 3 hours, if the research is intensive – which it usually is, topic: quality.

Depending on the subject area, real estate, sports results, doctors, food, fashion or trend products, the qualitative demand in the texts and of course the amount of text varies.

So if your employee only manages two or three texts a day and you need at least – at least – 500 such individual pages even for a large website or a large online shop, you can quickly see how long such a content marketing project can take.

Content production for online marketing is very time-consuming

Whether with the help of an advertising agency like ours or content marketing in your own company, the creation of content, especially search engine texts is very complex and costly without experts. Even with experts the expenses for a new project are high. Some advertising agencies but also companies therefore resort to experts in content spinning.

Which companies and businesses use content spinning?

Classical industries for the use of mass text production are online shops, the real estate and housing market, travel companies but also private universities and insurance companies (generally often in the context of affiliate marketing). Many generate texts that cover the needs of the target group as well as possible and increase the time spent on their own site.

However, until enough visitors come to the pages, search engine optimization and thus the creation of texts by the own employees is needed. Let’s calculate how long it would take an employee to write a page that is relevant for search engines.

  • 1 employee can produce 3 texts a day with good quality, with practice, rather 2 with extensive research
  • 1 employee works 5 days a week, minus holidays, sick days and public holidays, but only 3-4 days a week on average
  • 500 texts need a whole year

If 500 texts are to be created, a single employee would therefore need 40 weeks – minimum if no other work is involved. For many industries and countries, 500 texts are only the beginning. If you want to build a really large site, you should go for 1,000 texts or 1,500 texts with a respective minimum number of words (1,200). In addition, there are external media, YouTube embeddings or embeddings from other social networks such as Instagram, Facebook, Twitter or Pinterest. In addition, HTML, CSS and other elements such as tables ( <table> )and headings ( <h1>, <h2>, etc. ) are also included.

Content Spinner: syntax, articles and variations

Content spinning is mainly about the variation of basic texts. This involves taking individual phrases, even individual words, and creating several variables from them. Variable by variable, the construct becomes more complex, even though the individual steps are relatively simple and can be understood by everyone. Here is an example from the SEO Content Spinner:

{{{Beauty and elegance|Elegant and beautiful}|Big and representative|Modern and ecological} house

Spinning is therefore concerned with generating many, single, different possibilities from a single text. A big sticking point: grammar. Here is an example sentence, do you recognize the grammar of each sentence? Important: Don’t get discouraged, the explanation goes on!

{House with {modern design and ecological structure|ecological structure and modern design}|{{Beautiful and elegant|Elegant and beautiful}|Big and representative|modern and ecological} house}

By increasing the different variations, as in the example here, the text becomes more and more multi-faceted and with each export also more individual. The more unique a text is, the better it is placed by search engines – keyword: Uniquness of texts. Let’s go one step deeper into the matter:

Spinning words, sentences and paragraphs

The deeper you go into the project, the more extensive the associated spinning project files become. A good spinning project quickly reaches a size of 40 or 50 A4 pages in font size 9. To get an overview here, because the texts are coded as seen before, is a real challenge for everyone who is concerned with the topic of symmatics and grammar in spinning. From the different text parts and sentence elements larger paragraphs are then formed, these form larger sense sections and are placed so that the most important information is always at the top of the page.

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Onpage in search engine optimization

Various studies and also analyses from the major search engine providers such as Google show that very few people deal with the further information when visiting a website or online shop. What does this mean for our Spinning Text? As soon as someone visits a website of a company or an online shop on his notebook, for example, he ends up on the start page or on another single page. This single page usually offers the most important information at first glance. This means that you are not at the end of the page, but directly at the beginning. Many users break off at the very first second, at least in the process of scrolling: Some leave the page again immediately because they cannot find the desired information at first glance, others use the main menu to navigate further and others go straight to the start page. There are many possibilities that lead to a – in our ideal case – abort.

Therefore all relevant information of such a content spinning project must always be available directly at the top of the page. Think also of mobile devices, which now account for a large part of the reach and visitors for many online shops and sites. They have no sidebar, no large display. Everything important must be right at the beginning of the website (unless it is unintentional for strategic reasons).

So in Spinning Text some paragraphs are swapped with each other and others get a fixed position. So only certain paragraphs are swapped with each other. A tip: For weaker traffic pages, with less visitors, you can also swap these places once in a while to keep the general uniqueness of the texts.

How can you strengthen the content (pages) for more visitors?

Content spinning of course does not only deal with text variations, but also with possibilities to integrate external media content. That means to display videos or other media content on individual pages and on others not – variation. For example, one video is embedded on 17% of our pages, another only on 3% of the total pages.

Although each individual text is about a specific industry (real estate, insurance, fashion, etc.), the texts also alternate with videos, photos and links. So we have many possible single pages that change in their text content, length, grammar, manner but also in the media content displayed.

If you have understood the basics in content spinning, you can use tables in the next step. As you can read in the article of SEO Content Spinning, different data can be integrated into the exported texts through a table. This could be, for example, geographical data about the most important capitals or larger cities with 50,000 inhabitants or more. The data can be even more precise, e.g. on streets or certain places and locations. Voila: We have tens of thousands of records.

Tables in the Content Spinner: CSV for geographic and demographic data

A single table consists of columns and rows. For content spinning it is important to have all the information within a single existing database. This database is later exported as a CSV file. This serves as the data basis for the individual pages (e.g. population data of Chicago, Las Vegas, Dallas, etc.), which are then loaded into the spinner software during export. If you now open a variable of the table (first row) in the text with two square brackets and close it with two more, the first row of the table containing the variable is accessed and its data set is dragged. Here is an example, our table contains 3 columns. These are called (first line):

  1. Stat>/li>
  2. inhabitant
  3. square kilometers

In my example set I now use these variables. Here I could write e.g.

  • For every square kilometre in [[city]] there are [[inhabitants]], despite an area of [[square kilometres]].

This text can then be multiplied by variables, the Content Spinner snaps a new line with every text export. The next sentence would then read, for example

  • With 412 inhabitants per square kilometre, more inhabitants live in district XY of city XY than in the rest of the conurbation.
  • A total of 112 people live in district XY2 of city XY2, making it a very quiet area.

“If” functions for evaluation of data in the table

Within tables, certain values can be calculated using “if” functions.

An example: If the average number of inhabitants per square kilometer is below the average of the city, then we can call the district a quiet area. If the average number of inhabitants per square kilometre is above the average of the city, then we know that it is a more crowded district, because there is less green or possibilities for leisure, e.g. for families. How exactly such data is calculated and which statistics and studies are used as a basis can be found in the further explanation of the SEO Content Spinner.

Content Spinning Software, recommendation and experience

Of course, any renowned online marketing expert, nerd or developer who is more often in contact with the subject of search engines will sooner or later try to create masses of text. I have used other software so far. After some practice and a few example projects, a little practice means a few months of training, but in spinning software you reach your limits.

The various offline software tools currently available on the market have all the basic skills but do not have the capabilities that will be needed in 2018 and in the following years 2019 and 2020. For this reason we decided at the beginning of this year to develop our own software, web-based, 128x faster in export and theoretically without database limitations. Let’s have a look at a few examples where you come up against limits in other programs (offline and online).

Database limitation

Spinners usually only create about 40 columns during processing. With larger amounts of data, which are regenerated from studies or statistics, you will reach unnecessary limits. The age structure of a certain city alone, staggered in a 5-year rhythm (0-5 years, 6-10 years, 11-15 years, etc.), already takes up 10 columns of text spinning. This leaves you only 30 more columns.

Error message and wasted time without syntax error

Even without syntax errors, i.e. without brackets set incorrectly, there are often error messages and the text cannot be processed further. Especially if you have already worked for more than 15 or 20 minutes, it is very annoying if an error message is displayed without an actually existing syntax error.

Set rotation and paragraph rotation do not work perfectly

Twisting single sentences with each other or single paragraphs are no problem in the professional software. When combining and linking these possibilities (randoms = random sentences and randomp = random paragraph), however, errors are immediately played out. It should make no difference if, for example, spun sentences are within spun paragraphs.

Publication in WordPress only with corrections

WordPress is the most popular content management system today, in which not only many advertising agencies and Internet agencies work, but also many companies and businesses. However, there are occasional complications when linking and some details are not perfectly adjustable, e.g. the keywords or the categories. In addition, it is not possible to plan the days of the week in the publication, so that one publishes constantly, i.e. does not have a normal weekly rhythm. A circumstance that could of course (in case of extremely mass output) indicate that the texts are not organic, i.e. not created by humans.

Calculation time for the text export

If you create spinning texts on a high level, the calculation times for your texts will be intensive and long. For a complex spinning project the export of a single text easily takes three or four minutes. On web-based systems, the servers calculate a single text within two seconds.

Offline software limits flexible access

If you want to continue working on texts on the road, it is not possible, because most software products are equipped with a special key that only runs on a computer. In today’s world, between cloud computers and constant networking, the presence of software on only one device is of course very disadvantageous. Especially for internet agencies and managers who are often on the road.

Therefore it was important to create a web-based, flexible and powerful solution for a content spinner (link below and at the beginning of the article).

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Export to WordPress and Content Management

If you are still working with a classic offline content spinner, you often have to make an error check at the end of the export. To do this, you export all texts into individual files and then merge the text files. How to do this with a few clicks, I describe here in the tutorials, in the article: join text files.

Also new is our short explanation for filenames: Import file list into Excel.

Web based content spinner, the best software

For those who want to do content spinning on a first-class and high level, we now have the perfect alternative for the common content spinner and many other products. With almost unlimited database processing, fast servers that revolutionize text export in terms of time, constant retrieval from anywhere in the world and, of course, from any device! This makes the SEO Content Spinner the software solution. The full software package is not free of charge but the investment is worth it. Smart features and smooth processes within the software take content spinning to an absolutely new level.

  • Release: SEO Content Spinner November 2018
  • Extremely limited access for experts and agencies
  • li>First info and How To: SEO Content Spinner

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Analytics – What is Analytics? Costs, Google & Co.

Analytics deal with the evaluation of user behaviour. In principle, it’s about having information about how our users do or don’t do on a site or social network.

Selective evaluation of data for analysis

Programs for the analysis of websites, online shops, social media channels and many other online based solutions help to make decisions, to optimize offers and also to refine new offers in advance.

  • What have our users or fans done?
  • What content did they interact with?
  • For which media content was the commitment of our fans greater or smaller? Keyword: Optimization

The more accurate the data analysis, the better the algorithm, the more results can be obtained from the available data. That’s why it’s so important for advertisers on social networks to be present on platforms that own and share a lot of data with their users. The more data a social media platform has, the more targeted it can spread information. The more targeted the information is scattered, the lower the scattering losses. This is why companies and agencies invest a lot of money in the analysis of user data.

Programs like Google Analytics can help, for example they can show how the traffic sources of social networks in our online shop have converted. We can then use this conversion rate as a basis for evaluating the various networks or promotion campaigns. This makes it possible to compare promotions, groups and individual social channels.

What is analytics?

The analysis considers user behavior such as length of stay, interaction, but also returning users and their behavior. From this, many groups can be formed, from which in turn certain user groups can be derived, whose User Journey we can refine through the results.

This starts with the single page, which we check and refine based on bounce rates or click rates on individual symbols (A/B tests). If 17.83% click the big green button and only 2.57% click the yellow one, we clearly choose green.

But Analytics can do even more. Based on our analyses, we optimize individual offers down to wording for different target groups. If, for example, we market a certain thematic offer whose target group is 50 years old, we use a different approach than for younger target groups. At the same time, the information may be simpler in structure so that it is easier to perceive according to age. Spectacular video content through image films will be dispensed with, but much value will be placed on factual information. For another offer, e.g. another product, because of you a completely different layout fixed, colorful, eye-catching and supported by embeddings of social media, e.g. YouTube and Pinterest.

Through the analysis, we can also control and optimize certain behaviors, refine offers so that we can even better convert in the individual target groups.

Google Analytics Cost?

We recommend that you work with Google solutions for all individual projects. What’s the matter with you?

  1. Integrate Google Pixel anyway, e.g. for Analytics or Google Search (fka. Webmastertools), etc.
  2. Google Analytics and Search costs no money

Other software tools for the analysis cost 200, 300 Euro per month.

Analytics – evaluation of user behaviour

  • Information about what users are doing or not doing on our website
  • Helps to make decisions about them and to optimize offers
  • The more data a social media platform has, the more targeted it can spread information
  • In the analysis, data such as dwell time, integer action, and recurring users are considered
  • With the help of analytics, you can determine the exact target group, which is an important aspect later in marketing

Social Analytics: Investor wanted for Social Media Software

Are you looking for a lucrative investment opportunity in software and social media analytics? Then you have come to the right place. With our Social Analytics Company we have revolutionized the world of instagram monitoring, analysis and price calculation for influencers. Every day we work on new solutions that do not yet exist in the world. Thus we have with our software a uniqueness, which one finds in few ranges. Online marketing and in particular social media marketing is becoming an increasingly important field for companies and brands, which also has ever higher investment rates in advertising budgets with over 20% annual growth. As one of the leading Instagram Social Analytics companies in software and online tools, we help thousands of companies worldwide gather information about their next influencer campaign or social media campaign.

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How is our Social Analytics Company structured?

We develop our social analytics software on the basis that we ourselves are active as an advertising agency and influencer agency. In Germany we work with the big Instagram Stars, but also with world champions from various fields. We have already worked with Instagram stars like Pamela Reif, one of the biggest Youtube stars in Germany. As an influencer and advertising agency, we therefore know exactly what needs each agency has for its customers in influencer marketing. Since there is no suitable software solution for the analysis and monitoring on Instagram gave, we set out to develop social analytics.

The interface for this are advertising agencies and social media agencies

Our company construct is initially optimized to gain reach. Our Instagram Price Calculator is a free platform where not only bloggers can get information about their own Instagram account, but also agencies and brands can get information about the prices and costs of influencers on Instagram. On the basis of statistical surveys and the comparison of values, we calculate a realistic price or a price range with which both parties, i.e. the agency and the influencer are satisfied. Through this reach generation, we can introduce our in-depth software to a wide audience. This is an interesting concept, especially for investors, as there is no need to invest further in gaining reach. With our Instagram price calculator, we are already one of the world’s leading sites today, attracting thousands of visitors every week. For a software already a strong ratio!

Investment in software

If you are looking for an interesting software product, as an investment for the future or as a short-term investment, then our Social Analytics Company is the right place for you. Please do not hesitate to contact us and we can talk about possible options after an examination.

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Further information about Social Media Software

Further information about our social media software can be found here: