Employer branding refers to the process of designing and developing an employer brand that conveys a company’s image and identity as an employer. It is about influencing the perception of potential employees, current employees and the public at large to position the company as an attractive employer. PS: Here you can find everything important about […]
Recruiting refers to the process of attracting and selecting candidates for open positions in a company. The goal of recruiting is to find and hire qualified candidates to meet the company’s job requirements. Recruiting process: steps The recruiting process usually starts with identifying a vacancy in the company. The HR department or a recruiter creates […]
Cross-sell – Cross-selling is the selling of related or complementary products or services based on the products the customer has already purchased (or in which he or she is interested). Cross-sell: Application in marketing Cross-selling is used in many areas to sell more. For example, you probably know the “similar products” in online stores, which […]
Up-sell – Up-selling is the additional offering of higher value products or higher value services. Up-sell: application in marketing Up-selling is often used to sell even more expensive products to buyers. A typical example would be the high ticket for a live event. A user buys e-coaching product A for €500. Would this user, or […]
Social media industries – There are hundreds of sectors, each with its own unique challenges. Example automobile and its trend shift to e-mobility. The structural change of city centers, crafts, gastronomy, but also big players in the food industry. Here are a few insights into different areas of business and industry that rely on social […]
Catering trade, handicraft and Social Media – Many who have a catering trade enterprise or also a handicraft enterprise, think themselves frequently, Social Media marketing and advertisement in social networks, that brings me nothing at all! Marketing, Ads, that is what for “the large ones”. Is that really true? Direct customer relationship like never before […]
Social media history – The history of social networks does not have an exact starting point, so you could say that everything came into being with this invention. They have developed gradually, through the first tools of communication like Ebay. Ebay: The first social network? Now you will say eBay? Indeed! Because one of the […]
Social media salary – The salary (income, wage) of a social media manager varies depending on the tasks for which one is involved. Then again, there are jobs, e.g. in performance marketing, where you not only have the fixed salary, but also an additional bonus, e.g. if the turnover has exceeded a certain level. For […]
Fail – What does fail actually mean? In social media marketing, a “fail” is a moment, a medium or content that causes controversy among the target group. Something that “doesn’t work at all” or is even embarrassing. Simply translated: Fail = Failure Example: The Best Fails (Private) So in private, the word usually stands in […]
Shitstorm – After our little digression on the subject of fail and trolls on the social web, here is another very, very important term: the shitstorm! Since 2013, the word Shitstorm is in the Duden. The word “shitstorm” actually only exists in German-speaking countries – so it is not an invention from the USA. Shitstorm […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.