Influencer marketing agency
With our influencer agency, we connect brands with the right content creators. From micro to mega influencers – we maximize your reach and help you use influencer marketing successfully.
+20% Reach1M+ Views+15% Eng.
Influencer agency: Marketing & recommendations
Influencer marketing agency – beauty, e-car, household goods, home & garden: We are your partners on the way to more reach, engagement and brand success for many influencer cases. From inspiring workshops and targeted research to the placement of data-based performance ads(e-commerce and leads) and the organization of unforgettable events – we bring your brand into the world of influencers. Discover how we turn creative ideas into impressive results. Let’s tell your brand story together and increase influence. Welcome to your key to successful influencer collaborations!
The word influencer is not a modern invention of marketing, but a business model that has worked for thousands of years, also known as“referral marketing“.
A recommendation means that people (with influence) have an effect on other people by forming a positive opinion. People who receive a recommendation will generally stick to it once they are ready to buy. Many people are also familiar with the term ambassador, who represents a brand to customers. We take care of everything for our clients, from consulting to the ideas, implementation and production of influencer campaigns. We help you in all steps of influencer marketing.
Questions? Talk to us or write to our influencer relations experts: Contact
Your agency for content creator 2026:
- Real experiences instead of advertising
- Full service content creator agency
- Collaborations for Instagram, TikTok, YouTube & Co.
- Content creation: User Generated Content
- Reach boost through social ads
- Briefing to reporting
- Experience from many cases
Stephan M. Czaja, Owner
CXMXO Group
Influencer & UGC:
What does an influencer agency actually do?
The main tasks of an influencer agency are to promote the talents of young bloggers and bring them together with the right clients. For every blogger, the authenticity of his or her channel on TikTok, Instagram, YouTube or Twitch is particularly important. This is why selecting the right projects and clients for the respective influencer is one of the absolute main tasks of agencies and management in Germany and worldwide. Conversely, the needs and requirements of the clients must be combined with the perfect bloggers.
Almost all topics can be placed, especially lifestyle, of course, such as cute pets from cats to dogs, the next or last trip, new e-cars, the right wallbox, water pumps, but also fashion, a lot of beauty and even banks. That’s how diverse influencer marketing is 2026.
That’s what we do! Tasks at a glance
No time to read much? In short!
- Workshop for objectives, target groups and budget
- Influencer research and evaluation
- Campaign conception and content strategy
- Communication and negotiations
- Content creation and cooperation agreements
- Implementation on influencer channels
- Placement of performance ads (data-based) and optimization
- Event organization and promotion
- Analysis, reporting and improvement
Content creators (influencers) show real life
The influencer’s fans and followers are also extremely involved in the influencer’s story. They want to know where their favorite influencer is, what clothes he or she is currently wearing or who he or she is currently out with?
What used to be the big musicians or actors are now the young influencers on social networks. People who reach over 1,000,000 people all by themselves. This is a huge responsibility and it is particularly important at a young age to get professional management with experience as early as possible. Because only an established and renowned influencer agency can show young influencers the way to combine school, education and a job. Reputable agencies pay particular attention to ensuring that their protégés are diligent at school and graduate with a good degree. Because no matter how life turns out, a good education is always the foundation and key to success.
We help, advise and support
For young influencers, the advantage is quickly realized by gaining time. Time is so extremely valuable. 19 out of 20 requests are not relevant. Either the fees are too small, the usage rights are too large or not in proportion to the client’s budget, sometimes the client is not serious or it is just one request that went to hundreds of influencers. Agencies filter out the good requests from those that only cost you time. Whenever you get a phone call from your agency, you can be sure that it will be worth answering the phone.
In the next step, influencer agencies take the entire process of negotiating conditions into their own hands. This means that influencers don’t have to worry about contract negotiations or the details, but can focus entirely on expanding their profile and channels. This win-win situation allows both sides to grow. The network is also worthwhile for young influencers, as influencer agencies also represent larger influencers and other influencers in the vicinity, keyword: user migration. This makes it easier to get to the right events and meet new people to increase your own reach through posts, stories, videos or selfies. These are just some of the advantages of an influencer agency for bloggers and clients. Both can rely on the agency and therefore the influencer agency is always the link for professional advertising campaigns and social media campaigns.
Examples
From our cases! UGC to Event, here for WW.
Test drive with Toyota Hybrid.
Generali bewegt Deutschland influencer event with Angelique Kerber, Pamela Reif, Fabian Arnold and many more.
Farid Bang in Dubai for Silberpfeil.
What does an influencer cost?
The earnings of an influencer and the costs for companies are closely related to various factors, but these are relatively straightforward. One essential factor is, of course, engagement. The more users interact with the content of the respective blogger, the higher the value of a post. Of course, this includes the number of followers, which ultimately determines the possible total reach. The PAM formula, for example, can be used for the different size units. It divides influencers into different levels and categories. There are three key levels, each with three or four sub-categories.
- Engagement: How high is fan interaction?
- Reach: What is the total number of organic fans?
The factor allows a quick categorization for agencies, as well as for customers in terms of the costs associated with each individual item. You can read the formula here: Influencer categorization / formula.
200+ Creator Network
We have a large network of creatives that we have trained and vetted to produce consistently high-converting ad creative. No matter what industry your brand is in, we have creatives from all demographics to best target your audience.
Influencers for events
Many social media agencies, but also event agencies, particularly like to book influencers and influencers for events for clients. Influencers work in a similar way to celebrities at an event, they provide the necessary attention. Whether in the run-up to the event or during the event, live on site. Vlogs are also filmed afterwards to provide a backstage insight.
Influencer events are particularly popular with many agencies, as they bring together several influencers who in turn link and tag each other so that followers follow each other. This increases the number of interactions and, of course, the reach of your own event. Whether it’s a product presentation or the opening of a new hotel, influencers ensure that the event receives sufficient attention.
There are many other creative ways to involve influencers for your own event. For example, as a car brand, you can also invite fans to take a test drive with their favorite influencer. As you can see, whether you are a social media agency or an event marketing agency, TikTok, Instagram and YouTube offer numerous opportunities for marketing events.
Top influencer agency in Germany
Just one year after founding our influencer agency, we were listed by the renowned B2B magazine Internet World Business as one of the recommendations for social media agencies with expertise in influencer marketing. We would like to thank our clients, partners, influencers and the editorial team for their trust in our work! About our social media speakers & experts.
And today? Cases upon cases!
A few years and a few million adspend later:
Virtual influencers: next hype?
Virtual models are now appearing on the covers of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and are getting a lot of kudos and attention on social media. The generated models are not only incredibly hyper-realistic, but also able to seamlessly transform and reveal completely new outfits, poses and faces.
We were #2 in Europe with Ella & Zoe (x CM Models)! Commercial, fashion show, everything already done virtually.
As the appearance of each model is completely unique and is generated from scratch, the models can be tailored to specific industries and thus meet the wishes of each customer. This technology has the potential to be used by fashion brands as a time and money saving measure in influencer marketing. The possibilities for what can be created are virtually endless.
Our Ella in the TV commercial:
Influencers: brand ambassadors and product placement
Influencers can have both positive and negative effects on brands:
- Form an opinion: First Mover
Placing wishes and needs for the first time - Form an opinion: Referral marketing
Influence and control wishes and needs in a targeted manner - Influence opinion: Negative marketing
Negativization of products and brands (reading tip: crisis management)
Case study and best practice
Case studies say more than 1,000 words! Here you will find a few selected customer projects:
Do you have any questions? We are happy to help you in a friendly and direct way!
Influencer agency
Your agency for content creator 2026:
- Full service content creator agency
- Partner for Instagram, TikTok, YouTube, Facebook & Co.
- Content creation (image, graphics and video)
- Experience report, evaluation, unboxing
- Authentic integration
- Additional reach through social ads
- Monitoring and optimization of activities
- Experience from many cases
- Contact person: Contact
If you have any questions, please give us a call!
Partner
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.