The typical social media report contains data from 5 platforms on 20 pages – and C-level decision-makers read less than 10% of it. Not because they are not interested, but because operational platform data is useless for strategic decisions. Here is the reporting format that actually works in management meetings. The problem with standard social […]
41% of marketing decision-makers are unable to quantify the ROI of their social media activities – even though social media budgets have exceeded the 230 billion mark worldwide. If you can’t measure ROI, you’ll lose out in the next budget round. How to calculate social media ROI that will stand up in a management meeting. […]
In 2023, an uncontrolled social media post by an employee cost a DAX company tens of millions in reputational damage and crisis management. Social media governance is not a compliance issue for lawyers – it is a business risk issue that belongs in every company management. What social media governance means Governance does not mean […]
86% of job seekers check a company’s social media profiles before applying. Not the careers page – social media. Companies that are not active on social media or whose presence seems interchangeable lose candidates who have never seen them. This is what employer branding on social media will look like in 2026, one that really […]
TikTok Shop – In the world of digital marketing and social media, there are always exciting developments that offer new opportunities for businesses and content creators. One of these exciting developments is the launch of the TikTok Shop, which allows businesses to sell products directly through the TikTok platform. In this article, we take a […]
E-commerce conversion optimization: The “If this, then that” strategy for more sales – In today’s world of e-commerce, conversion optimization is at the heart of converting visitors into paying customers. With a proven strategy based on the “if this, then that” principle, you can increase your sales and get the most out of your existing […]
TikTok is a social media platform that allows users to create and share short videos. The platform has a unique algorithm that allows TikTok videos to go viral. How does this algorithm work? Quite simply, through the interaction of TikTok users. When a user shares or likes a video, that video is similarly shared with […]
Social Media Literature – Which literature can be recommended in the area of social media marketing? Of course, we could suggest you hundreds of books now, especially when looking at the different sub-areas around social networks (Facebook, YouTube, Instagram, TikTok, …) but also performance marketing for paid reach, community nurturing for organic reach, up to […]
Increase customer loyalty – How do you increase the loyalty of your own customers without personally knocking on their front door or writing letters like in 1992? The most efficient method currently is social media marketing, in 3 ways or methods. 1) Active community management, i.e. news, comments, etc. on it 2) Advertising in social […]
Understanding Instagram Algorithm – A topic this week: The Instagram algorithm. These are the three factors to consider! Plus, Social Media Hoffmann clarifies why community management is the beginning of everything – matching the algorithm, because interaction is important. Future Biz reports this week: the chronological Instagram feed returns. Are users happy? All the social […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.