Describing a target audience solely in terms of age ranges and location remains abstract. A persona gives this group a face, a name, and a daily life. The article on persona development in market research shows in detail how data is transformed into a tangible figure—here’s an introduction. Especially within a team, this shared image […]
Relevance is the hardest currency in modern marketing. In a world characterized by information overload, consumers decide in milliseconds whether a message matters to them—or whether it will be ignored. Brands that remain relevant over the long term gain attention, loyalty, and ultimately market share. What does “relevance” mean in marketing? Here’s what it’s all […]
In recent years, Pinterest has developed from an inspiration platform into a serious performance channel. According to recent studies, 89% of Pinterest users buy products that they have discovered on the platform – a figure that hardly any other social media platform can match. Pinterest ads are now an indispensable part of the digital marketing […]
73% of marketing managers in enterprise companies say their biggest social media problem is not budget – but lack of strategy. Putting more money into bad structures doesn’t make it better. This guide shows what a social media strategy for large companies in 2026 that works looks like. What distinguishes an enterprise strategy from a […]
Gen Alpha vs Gen Z in marketing: what do you need to know? Here’s a quick insight into how you can reach Generation Alpha with your brand today on social networks such as TikTok, Discord and yes, even on Instagram. Demographics and definition: Generation Alpha Generation Alpha, born between 2010 and probably 2026, are the […]
Discord: What is it? Placing ads, marketing tips and Generation Alpha – Have you heard about Discord for the first time or even want to place ads directly on Discord? Then read through the most important facts here and learn what Discord is! Discord quickly explained, videos, plus a direct comparison to marketing on TikTok, […]
Discord vs TikTok: Two giants in comparison! Have you ever wondered how Discord and TikTok differ and which platform is best for your marketing? Then you’ve come to the right place! In this article, we compare the two platforms and give you valuable tips on how you can use them for your marketing. What should […]
Discord or YouTube? Or both? And what makes sense besides gaming? Wondering how Discord and YouTube differ and which platform is best for your marketing? In this article, we compare the two platforms and give you valuable tips on how you can use them for your marketing. What to do? Let’s analyze your brand and […]
TikTok agency benefits – More and more companies and brands are relying on the popular social media platform TikTok to reach their target group. And for good reason, as TikTok now has over 1 billion monthly active users worldwide. But how does advertising on T ikTok actually work? Due to the lack of experience many […]
More and more companies and brands are using TikTok as a popular social media platform to reach their target group. The platform has over 1 billion monthly active users worldwide. But how do you position your brand correctly on TikTok? Many companies that have little experience with the platform choose to work with a professional […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.