Targeting stands for precise addressing of target groups in online marketing. The most important prerequisite for this is the determination of the target group in the preparation phase of each advertising campaign. With the latest technology on the Internet, you can target your online campaigns to specific target groups. There are a number of techniques […]
Social Media Marketing 2023 – Social networks have become extremely differentiated in the last 10 years. While a company, brand or project used to only have to worry about Facebook, the range of marketing opportunities on social networks in 2023 is greater than ever. Facebook, Instagram, TikTok, Twitch, Pinterest, YouTube, Messenger Marketing…where do we start […]
In fact it’s always very hard to share best practice projects, testimonials and the story behind all the work. After all, we plan, create and publish new content for the communities every day! But today came a special, a highlight for us, the first Amazon documentary! But, pictures are worth a thousand words. So we […]
Social Media Agency for Cruises – No other industry has generated such large increases in recent years as cruise tourism. Discovering distant countries, many destinations in a short time, wellness and relaxation on board at the same time. More and more book a cruise for their vacation instead of typical hotels in cities. Accordingly, the […]
Do Facebook Ads yourself – How to run Facebook Ads / Instagram Ads? How much does advertising cost in Facebook? The A&O is the Facebook Pixel. This pixel collects data about target groups, visitors and fans. From this data, we can target ads on Facebook. The Facebook Pixel helps you to use your social ad […]
Social media marketing for tax accountants – advertising on Facebook, content for Instagram, explainer videos for YouTube, where do you actually start? Similar to social media marketing for banking and finance, understanding taxes, whether tax accountants for businesses or individuals, is critical to the success of social media campaigns. Community, channel, advertising, learn about social […]
Instagram tips & tricks beginners – target audience (avatar), categories, analyze posts, interaction with other posts – what?! What’s it all about if you want to build an Instagram channel yourself, do marketing on Instagram and advertise? In this episode of the Marketing Podcast I ask the most important Instagram questions for beginners! My grandma […]
For the interaction rate or the engagement, the conversation with the own target group is a decisive success factor for their social media marketing. Conversation is the basic model in media studies. By exchanging information, novelties, innovations, all conceivable forms of information are disseminated. Conversation is not only an absolute cornerstone, it is also a […]
New! Fresh! And 100% free! My new video tutorial about Influencer Marketing. With our new tool Social Analytics we make Influencer Marketing possible for every agency, every company, every online shop and every startup! To make sure everyone knows exactly how to do it and where the important adjustments are, I spent one week, every […]
YouTube marketing – video is nowadays the source of information for all target groups. Youtube is the central medium apart from TV. Through targeted, organic reach building, you can not only strengthen the brand’s own presence but also win new fans and potential customers for your products! Especially bloggers and influencers have conquered Youtube. But […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.