Pop culture and marketing have become inseparable. Brands that capture the spirit of the times don’t just appeal to target audiences —they become part of them. Whether it’s a meme moment at Wendy’s on Twitter, the boom in “Stranger Things” collaborations, or the use of viral sounds on TikTok: pop culture marketing is the art […]
If you want to be successful in e-commerce today, there is no getting around Amazon Ads. Amazon has developed from a pure sales platform into the most powerful product search engine in the world. What makes it special: Amazon is the only advertising platform that links your display ad campaigns with customers on all Amazon […]
NFT Art – If there is a social trend at the moment, it is NFTs. Many talk about it, but very few have ever bought or sold NFTs on a marketplace. We were allowed to take an in-depth look at the topic of “digital art” or “crypto art” as part of a project. How do […]
Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]
The world’s first virtual fashion show – We’ve already written about virtual influencers on the social marketing blog, including the biggest of them all, Lil’Miquela. Today was the world premiere in Berlin! Reality meets virtual reality. Fashion in the sign of the times – is this trend here to stay? Lil’Miquela has managed a rise […]
Blawko 22 – Virtual models like Lil Miquela, Noonoouri or Lil Miquela have long since arrived at the top of the world of digital models. But what does the whole thing actually look like for men? In addition to the now quite numerous famous female virtual models, a male star is now also conquering the […]
Analyze topics based on hashtags, users or competitors. Ideas and inspiration for social media managers. Back up photos, videos and stories. Today we’re introducing 4k Stogram. With 4k Stogram, you can easily save content from Instagram from your computer. It has a lot of benefits: Specifically, it deals with analytics, content ideas, trend scouting, and […]
Social Media Marketing Trends – München entwickelt sich wie alle deutschen Metropolen zu einer immer moderneren Großstadt, kontinuierlich seit Jahrzehnten. Die digitale Transformation
A new interview about Influencer Marketing. At the beginning of 2017 this magic word is on everyone’s lips. The interview was about the big question: Startups & Influencer, does it work? More specifically, to Influencer Marketing and action recommendations
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average of the last 12 months. Survey after consultation – online, by telephone or on site.