More sales don’t automatically mean more traffic or more leads—they mean more closed deals at the end of the funnel. If you only focus on filling the top of the funnel without optimizing the middle and bottom stages, you’re wasting your budget. This article shows which strategies actually lead to more closed deals and how […]
In marketing, planning without a revenue target is like planning into thin air. The revenue target is the strategic anchor from which all campaign decisions are derived—from the budget and channel selection to the specific KPIs. But in practice, this connection is often missing: creative teams focus on building awareness, while the sales team waits […]
Every euro spent on marketing should pay off—but how can you actually measure the profit a campaign generates? Marketing and corporate profit are more closely linked than many CFOs realize. Those who know the right metrics and understand how brand strategies, pricing strategies, and customer loyalty work together can not only justify marketing but also […]
Your online store has good products – but no sales? The problem is rarely with the product itself, but with visibility. Today, social media is the most direct route between product and purchase decision. TikTok Shop, Instagram Shopping, Pinterest, Facebook and YouTube Shopping offer you specific conversion levers that traditional display advertising does not provide. […]
E-commerce Design Agency – In times of increasing online commerce, a professional and successful online presence is essential. An e-commerce design agency helps companies build and maintain a strong online presence. In this guide, you’ll learn everything you need to know about the services offered by an e-commerce design agency, the importance of UI and […]
Small and medium-sized enterprises (SMEs) are the backbone of the economy. In Germany, for example, they account for over 60 percent of all jobs subject to social insurance contributions and generate more than half of GDP. The importance of SMEs for the German economy can therefore not be overestimated. What counts as an SME? But […]
Diversity in advertising – In 1950, advertising or moving film (i.e. video) was still something completely new for people. The roles of the individual protagonists were therefore clearly and simply structured. Until the 1990s, there was only one common ideal of beauty. But since the 2000s, views have been changing slowly, and in the meantime, […]
Marketing and Money! In part 3 of the Lean Canvas we talk about the last 3 of 9 steps: marketing, costs and revenue. Of course only ultra abbreviated, but with a lot of know how and practice. From online marketing (like social media) to offline marketing around POS, trade shows and direct mail, yeah right…. […]
YouTube demonetizes Coronavirus – By monetizing on YouTube, creators (people who publish new videos) can earn money passively. This gives them the freedom to record new videos. A good principle that can also be exploited like in the case of Covid-19 (Coronavirus from China). Danger or “hype”? Today demonstrators show: whoever shocks gets clicks. Whoever […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.