Anyone who wants to sell his house for a profit needs good properties, but also an Internet site. After I already had a big article last week about selling real estate (advertisements, Photoshop, WordPress and search engine optimization), I wanted to present today good WordPress themes for real estate agents and companies who want to start a platform for real estate search. Thanks to WordPress Themes a lot has changed. In the past you had to build each page individually and of course you had to link to it. Today a content management system does it all. The most popular CMS in the world is WordPress. Millions of pages were built with it and many more will follow. Also a lot of real estate agents and of course online marketing or advertising agencies use WordPress and modern WordPress themes.
WordPress Themes are ready-made internet pages that can be edited and individualized by settings. Important is, if you have never worked with a content management system or WordPress system, you should not start directly with a real estate portal. The functionalities are relatively complex and elaborate. Accordingly, you should have sufficient previous experience. But enough small talk, let’s take a look at the main features of a real estate feed. At the end I have my toplist and recommendation for real estate WordPress themes.
Translation into languages
For many users, it is first of all important that the topic is also translated into several languages. Not everyone is proficient in English and with technical terms, especially in the real estate sector, it can quickly take a lot of time to constantly translate individual words. Therefore, when choosing a theme, you should already make sure that the theme already contains a translation or a translation if you don’t feel so confident with the English language.
Very few themes are translated, usually you have to create this translation yourself. My tip, for all those who are looking for a translation, create an extra language file in your plugin folder, you can edit it with a program like PoEdit.
Pre Made Homepage – Pre made website
The layout of a website, which has different elements and formatting and design can take a lot of time. Therefore, many of the WordPress templates offer directly finished pages as layout. You can easily put these on your own page as a demo with a one click installation. Already you have a nicely designed start page or even a clearly arranged page with all team members.
The pages are usually built with Page Builder.
One Click Importer – insert demo example for learning
For all those who have not yet built 20, 50 or 100 WordPress pages, this demo content is really worth a lot! Here you can see how the author of the team, its structure, the elements and the embedding work. You can also have a look at the extra menu items, for example the new real estate advertisements. Here you can directly see by several examples how the information is structured and where which data is entered or how a finished real estate advertisement would look like on your site.
Real estate management software or plugin
The core of every WordPress installation are the various extensions that extend the content management system with blog function to an online shop, a real estate portal or even a social media platform. Would you have thought that this is possible with WordPress? Exactly that, makes it the most popular CMS in the world! Let’s have a look at which plugin functions are essential for you as a realtor.
Front-End – Property Management
If you like to work directly from the website and don’t want to deal with a purely informative back-end, you should make sure that the topic also has a front-end editing function for the properties. This means that all advertisements can be edited directly on the website with a simple push of a button. This means that you don’t have to switch to the back end first, but can, so to speak, view the results directly live.
Front-End – Submission of new properties
For brokers, the front-end or back-end editing function as administrator of the site is sufficient. However, if you want to build your real estate site into a large real estate portal, you must also give other brokers the opportunity to place their advertisements. For this purpose, there is a user management with which new agents can register. These are accepted and activated automatically or manually. They get the possibility to place their own real estate advertisements, to edit them or to delete them. So you can invite different realtors to present their houses, apartments or plots of land on your platform.
Integrated live news system (communication)
If you think modern, you should also have a functioning messaging system. Do you know websites where you have a small chat window or speech bubble at the bottom left or right? This is exactly the point. Users and visitors can contact our team and our brokers directly. Without detours and without telephone calls, simply via the browser.
Your employees can start communicating immediately or process the request a little later. Likewise, you can create ready-made message modules in this messaging system, e.g. on standard questions. But let’s get back to the basic question, which property much is best for WordPress?
E-Mail notification and saved search
Notifications and saved searches for already registered users are an important tool to get you back on their site. Returning users are very important, not only for search engine optimization, but also for your sales. The more often you can reactivate users, the more traffic you will have on your website and the more sales you will be able to generate. With extensions that allow you to receive e-mail notifications, e.g. when new ads for a certain area in Berlin or even when a property has been taken off the market, you are even more interactive and interesting as a platform. You should also enable your users to save searches, so that useful e-mail notification functions can be directly linked to them. Most real estate themes already have such user management on board.
Login and real estate comparisons
The purchase of a property is a major investment. But renting an apartment and paying the rent deposit is also a lot of money for most citizens. Therefore it is worthwhile to offer a comparison function as a real estate portal but also as an individual broker. With this function, your users can easily save individual property listings and compare them later. Just like you know it from online shops like Amazon, where you can compare several products with each other.
Payment system for brokers (external)
Directly integrated payment systems make it possible that if you build a portal with several brokers, amounts for real estate advertisements can be collected directly. With different payment providers, from credit card to Paypal and of course the classic bank transfer. Through the integrated payment system, you can save a lot of effort in the invoicing, as well as the administration of customers.
Important functions: Search and localization
In addition to these features, there are of course many other ways to make users a comfortable visit to their properties clean. These include, for example, the auto-complete function in the search field.
Autocomplete in the search field
If you are looking for something, just like with search engines, you need auto-completion. Then you enter e.g. a spelling mistake, if in theory no search result would be available. If you give a suitable suggestion for the search query in advance, we can avoid many mistakes and thus minimize the previously mentioned jump rate.
Search by radius (km) and geolocation
It is particularly important to consider regional aspects when searching for apartments and condominiums, for purchase or rent. Regional aspects are especially important when it comes to investing in a property in which you want to live longer. In order to display only those offers that are relevant, the search should also include a slider for the number of kilometres. This allows you to directly select an urban area and filter only objects in the vicinity. This makes the search process much easier for our users.
Advanced search: construction type, property, etc.
Of course, almost all themes have integrated the additional information, so that I can leave a user in the search directly, whether he wants to see only advertisements with a balcony or with a fitted kitchen. You can set all these filters and parameters in your back-end, depending on the properties of a single property.
Last but not least you should always think about the performance of your own website. The better and more structured the site is, the faster it loads, the higher it will be ranked in the search engines. In Germany, the search engine Google is most important, followed by Telekom, Yahoo or other platforms. Therefore, pay a little attention to the performance of your potential new website.
SEO and search engine – optimization of the real estate page
The term SEO comes from Search Engine Optimization. Search Engine Optimization is English and means search engine optimization. But why is search engine optimization so important?
Search engine optimization constantly brings new leads, i.e. customers who, for example, buy a product or subscribe to a certain list or newsletter. The more visitors we have on a website, the higher the chance that we will make good deals. Search engine optimization costs in relation to permanent advertising, only a one-time investment. Advertising that is optimized for clicks costs with every single click or sometimes also with every impression. That is why many companies put their money on search engine optimization. You should do the same with your new real estate project!
Pagespeed – loading time of the Internet page
The last important point before we come to the concrete recommendations is the page speed. Pagespeed is the English term for the loading time of an Internet page. The shorter the loading time, especially in relation to the competition and also with application, the better it is for your website and the more positive it is for the search engine ranking. With Pagespeed you can achieve this by optimizing scripts such as HTML, Java but also CSS, as well as by compressing image files.
WordPress Theme recommendation
After you have learned a lot about search engine optimization but also about advertising real estate on WordPress, I would like to recommend some real estate WordPress themes! You can easily buy themes for a very fair price on the biggest platform in the world. With a few clicks you have installed the themes. Have fun and good luck!
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