Text optimization – search engine optimization (SEO) with structure in texts

Good texts are essential for search engine optimization (SEO). Many people achieve good results by working simply and cleanly. A good structure of the texts facilitates the optimal placement in the search results. The advantage is obvious, the texts are reader-friendly (usability), but at the same time they are also better identifiable for search engines like Google. You can find the video directly under the basic structure or directly on Youtube. Do you already check your own rankings? In my new video tutorial I show the 3 basics for the free tool from Google: Webmaster Tools. It allows you to check search engine rankings but also comparisons of time periods and much more. Sounds interesting? It is! Watch here the free video about Google Webmastertools for beginners.

Basic structure of simple SEO texts – headlines and text length

heading 1 (h1) – title of the website, is only used once!

Introduction text – Approx. 80-100 words that summarize the upcoming text and its content in a short and concise way.

heading 2 (h2)


Heading 3 (h3) – Always as a subheading of h2, of course several of them can be used one after the other


Heading 4 (h3) – Always as subheading of h3


Heading 2 (h2) – Then the same structure follows, again and again


The optimal text length for websites – So many words a text needs

Tip! Texts should always be written in continuous text. They should always contain meaningful sections (paragraphs). Good sites have over 900 words of text. If you make good lists or long texts, use 50 photos, 20 videos or 3000 words.

Question on YouTube: Images, alt attribute & SEO

I wanted to add these 4 steps for pictures in the article! Pictures are also an important element for search engine optimization. Not only do they make the content more interesting for your readers and thus increase the time they spend on your site, etc. (this is now also called Search Engine Expirience, a new important factor for the evaluation of sites in competition), but also in the image search results you attract new users to your site.

    1. Keywords in filename – Even before uploading you should have your keywords in the filename. Mostly they come from the camera and have names like “DCIM2053.jpg”. Rename your pictures directly before uploading, for example “berlin-innenstadt-fruehling-cafe-freund-freudin.jpg”
    2. Image Compression – Compress your images to optimize your loading times (pagespeed), instructions can be found in this tutorial from me (for Photoshop and online compression)
    3. Alt-text – Use your keywords in the alt-text
    4. Don’t forget – Use your keywords in the surrounding text

SEO learning: Video tips

Learn search engine optimization and software! Whenever there is some time in the evening in the agency, I make explanatory videos about social media marketing, Photoshop but also search engine optimization. A few free SEO Life Hacks on our agency. What does a good SEO optimization cost? Nothing, if you do it yourself! As I have already shown in my Youtube channel and in many blog posts, you can build your own big sites especially with WordPress, even whole online shops with strong performance. Good luck with learning: