Social media managers deal with the most modern form and discipline of online marketing. Social networks like Facebook, Instagram and Youtube have changed the world and of course the world of advertising. Today, everything is oriented towards the extremely fast flow of information. Information (videos, photos, texts, trends, etc.) is shared more quickly than ever […]
We have already discussed in many of our articles in the Social Media Blog how Facebook reach can be specifically generated and generated. Facebook reach is very important for companies, because the more reach you have, the more people you can reach directly. Either through organic reach, i.e. through reach that is created solely by […]
In my new tutorial, we’ll take a look at how Adobe InDesign works in its basics! Link text boxes together, distribute text on multiple pages, work with frames, set lines and line widths but also fonts in InDesign. Video Tutorial: Create Case Study Calendar I wanted a simple calendar! The tutorial video came about because […]
“Influencer marketing is on the rise!” – that’s what the headline above our last interview said. Today we give you 2 hours of know how for free! With Social Analytics, we make influencer marketing on Instagram possible for all agencies, companies, brands and online shops from Berlin to Hamburg, Cologne and Munich. So that really […]
Micro, nano and the “normal” influencers: Can you really classify them? We take a critical look at the classification and categorization of influencers. Using a simple example, I show how differently you can classify reach. Influencer Marketing Online Course: Overview of Topics Definition, Development, Youtube, Facebook & Instagram Blogger Relations? Advantages and disadvantages of the […]
Software support and social media tools are essential for online marketers. They help manage day-to-day tasks, especially the ones that take up a lot of time and can be organized through smart planning ahead. Whether it’s content, influencer search, or even the bots so many have mentioned. We take a look at three important social […]
The conception of the influencer concept for our upcoming campaign will now really be the biggest chunk! Here it’s all about the big questions and the very small ones. Starting with the definition of the target group to the customer needs to the various goals and KPIs that we ultimately need to measure the success […]
How would you start your influencer campaign? Do you want to work with a specific influencer or…? not quite, you want reach! So the first thing is to identify the target audience you want. Who do we want to reach? Only then do we think about the means. Influencer Marketing Online Course: Overview of Topics […]
Before we contact our blogger, we draft our briefing. In this briefing, i.e. in the request, are all the important details that our blogger needs to know so that he can make his own assessment of whether the campaign is interesting for him or not. In the briefing we record all the important data, not […]
Social Media Marketing
Your social media marketing agency! Our social media managers work every day on new successes for our clients and projects.
As experts and interview partners, we are happy to pass on our knowledge. Among others at ZDF, 1LIFE, Sat1 and Pro7 in Germany. Stephan M. Czaja, Social Media One owner and social media expert.
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- Global: Social Media Agency worldwide for TikTok, Youtube, Instagram, Facebook & Co.
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- Virtual Avatars: “Artificial Humans” / VR in Advertising and Campaigns – Interview on OMR
- Diversity in advertising: Give the community what it wants! Example Zalando, Buffalo + Playboy
- SEO example 472 % performance: increase (rating) in 12 months – best practice e-commerce
- Youtube URL parameters for video: Autoplay, Start, End, Loop (repeat), Subtitles & Co. – List
- Virtual Reality x Advertising: VR Projects, Avatars and Best Practice (#1 worldwide)
- Roof tent & Vanlife! Camping holidays in the car: adventure, families, travel trend
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Social Media One is recommended by Internet World Business Magazine as a partner for Influencer Marketing in Germany!
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