CAC: Customer Acquisition Cost

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What does CAC mean? CAC stands for Customer Acquisition Cost and describes the costs that a company incurs to acquire a new paying customer. Where is CAC used? CAC is typically used in online and performance marketing to measure the efficiency of advertising campaigns and sales measures. What is a good CAC? A good CAC is highly industry-dependent, but is measured by whether the costs are in a reasonable relationship to the customer lifetime value (CLV). In many sectors, it ranges between 50 and 300 euros.

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