CTR: Click Through Rate

CTR quickly explained

Here is a quick explanation, what is CTR in marketing? What does CTR stand for? How does CTR work? Any questions for your campaign? Write and or call: Contact.

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CTR simply explained

Formula: How to calculate the click through rate?

  • Click Through Rate = Clicks / Total Reach x 100

Example CTR

For example, if an ad is displayed 500 times and is clicked on 10 times, the click-through rate is 2%.

The click-through rate is another key figure in online marketing. It indicates the ratio of the number of clicks on an ad to the total reach. If the CTR of an ad is particularly low, you should check whether the targeting is addressing the right target group or whether changes need to be made to the image, text or call-to-action.

Handy for small, quick click-through rate calculations:

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