ER: Engagement Rate

ER quickly explained

Here still quickly explained, what is ER in marketing? What does ER stand for? How does ER work? Any questions for your campaign? Write and or call: Contact.

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ER simply explained

Formula: How to calculate the engagement rate?

  • Engagement Rate = ( Engagement [Likes, Comments and Shares] / Followers ) x 100

Example ER

If a total of 120 engagements (such as video views, likes, comments, shares, etc.) are recorded on one of your social media channels and you have a total of 3,600 users following you, the engagement rate is about 3.23%.

Handy for small, quick calculations:

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