CPC: Cost per Click

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What does CPC mean? CPC stands for cost per click and describes the costs that a company pays for each click on an ad in online marketing. Where is CPC used? CPC is typically used in search engine advertising (e.g. Google Ads) or social ads (e.g. Facebook, Instagram) to measure the efficiency and reach of advertising campaigns. What is a good CPC? A good CPC depends heavily on the industry, the keywords and the competition. In many areas, it is between €0.20 and €2.00, but can also be significantly higher in highly competitive markets.

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