CAC: Customer Acquisition Cost

You calculate the CPC for the first time? After the calculator you will find a quick CPC explanation video!

CAC quickly explained

Here is a quick explanation, what is CAC in marketing? What does CAC stand for? How does CAC work? Any questions for your campaign? Write and or call: Contact.

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CAC explained

Formula: How to calculate the cost per lead?

  • CAC = ( marketing costs / sales )

Customer acquisition cost is undoubtedly one of the most important metrics for a growing business. CAC (Customer Acquisition Cost), as the name suggests, tells you the total cost of acquiring a new customer.

This metric is critical because it gives you a clear guideline to evaluate your marketing activities. If a marketing campaign doesn’t generate new customers at a lower price than your current customer acquisition costs and instead helps increase them, it’s probably not an activity that justifies your team’s valuable time.

Handy for small, quick calculations:

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