CPL: Cost per Lead

CPL quickly explained

Here is a quick explanation, what is CPL in marketing? What does CPL stand for? How does CPL work? Any questions for your campaign? Write and or call: Contact.

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CPL simply explained

Formula: How to calculate the cost per lead?

  • CPL = advertising costs / leads

Example CPL

To calculate the cost per lead, you must first track your conversions to determine the number of leads generated. This tells you what happens after a user clicks on your ad. The cost per lead is calculated by dividing the cost of an ad or campaign by the conversions it generates.

Handy for small, quick calculations:

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