Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]
Having a social media team that is good and stays that way is more difficult than social media itself. High turnover, unclear roles, and piles of tasks weighing on one person – these are the most common reasons why social media teams don’t scale in organizations. Here’s the structure that works. What roles a social […]
The TikTok Shop officially launches in Germany on Monday – and this is a huge opportunity for you, your company or your brand! The news has just been published, and it’s a big one: TikTok will not only become a social media platform, but also a fully-fledged e-commerce marketplace. Products can be sold directly in […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the Instagram […]
TikTok is currently the talk of the town: The short video platform is number 1 in all app download charts and has only recently replaced Instagram as the fastest growing social media platform of all time. What many marketers do not yet know: Advertising on TikTok can still be placed very cheaply. Compared to the […]
Influencer marketing on Instagram has become one of the most effective methods of presenting products, services and brands to a wide audience. The question that often arises is: How do you calculate the price of an Instagram post? Here are some important steps and considerations: 1. identify the right influencers Whether Instagram or TikTok, before […]
Create a TikTok store – In this article, you will learn how to efficiently set up a TikTok store and use it for your business. You will be guided through the various steps, starting with opening a seller account on TikTok, adding and managing your products in the store and linking your store to your […]
Install Threads App in Europe – Due to data protection reasons 🤮 we in Europe have to get in line once again, currently we are not allowed to install the new Threads App from Instagram (meta). The reason: when logging in with Instagram, data is transferred to the new Threads company. The EU does not […]
We’re extremely fond of using user-generated content for our clients, whether it’s TikTok, Instagram, YouTube or Facebook. A look at the benefits of this content strategy. User-generated content (UGC) is a powerful tool that brands can use to boost their social media presence. Instead of relying solely on in-house production of photos and videos, brands […]
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