TikTok Shop is fundamentally changing e-commerce marketing—and most brands are missing out on the key levers. As a social media marketing agency, we see every day how companies invest their budgets in traditional product advertising, while their competitors are scaling up through affiliate creators who achieve measurably better conversion rates. Those who understand now how […]
Cost per lead (CPL), translated as “contact compensation,” describes a billing model in online marketing. Unlike other billing models, which pay per click on an ad or per transaction, advertisers are paid according to the number of leads or contacts they generate under this payment model. Calculation of the CPL The formula for calculating the […]
Pay per lead (PPL) is a billing model that is used in affiliate marketing, for example. The affiliate receives his commission when a user has performed a certain action on his website, such as signing up for a newsletter or downloading a file. How does pay per lead work? The model includes an advertising measure […]
Amazon and Affiliate Marketing – Since the question came up in a few times: Yes, you can earn money with Amazon, in which you sell products. To do this, you have to register in the Amazon partner network (same account as Amazon) and you can 1) select individual products and sell them via a 2) […]
Facebook Algorithm, Affiliate Marketing & Passive Income – Sometimes the little things in life make all the difference! In episode #2 we talk about Facebook algorithm, affiliate marketing, passive income, TikTok, the week, Lasse & Lukinski! “Digital people” have the attention span of a goldfish, 7 seconds! The big question is: How does our brain […]
Scaling, Digital Trade and Key Figures – E-Business, the winged magic word for our generation! Just 20 years ago, we would all have had to flick through the phone book, call people, hand out business cards. Today, anyone can start their own business from the sofa. Thanks to open source solutions such as WordPress or […]
Affiliate marketing deals with the promotion of third-party products. People promote foreign products through their own channels. After their sale, a commission is payable to the intermediary seller. This business model is especially worthwhile on the Internet to earn money online. There are people who know how to build up reach, either through their content […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.