Entries by Laura
UTM parameters: Definition, Google Analytics for E-Commerce, Youtube, Facebook & Co. + Example
In online marketing, often nothing is more important than measuring success. For campaigns on social media networks like YouTube, Facebook, Instagram and TikTok, but also for Google Ads and Native Ads. UTM parameters: Definition and example How do you know if your efforts in online marketing (whether advertising or organic content marketing, etc.) are successful? […]
CPM (costs per mille) in marketing: abbreviation, definition and calculation + CPC difference
Whoever talks about CTR (Click Through Rate) should also know CPM, also Costs Per Thousand. In the monitoring, for success control, incessantly. What CPM is and what the difference between CPM and CPC is, you will learn here. CPM simply explained: Definition Cost Per Thousand (CPM), also known as Costs Per Mille, is a marketing […]
Impression in online marketing (Google, Instagram & Co.): definition, calculation and monitoring
Impression – Google search results, website, e-commerce, social ads on Instagram or native ads in online portals. As an online marketer, you will be constantly dealing with impressions. But what are impressions by definition? Impressions: Definition If you look at the translation of Impression, you would be able to translate it 1:1 with “impression” or […]
Virtual influencers: LOUT about Zoe & Ella – competition for Lil Miquela (Instagram)?!
Virtual Influencer – Today in an interview with LOUT Magazine about Zoe & Ella! Are they the competition for Lil Miquela (Instagram)? Virtual influencers like Lil Miquela integrate their stories more and more into everyday life. On TikTok, Instagram, with big campaigns. Will they change the world? The new Matrix trilogy is currently being filmed […]
Virtual Influencers: Marketing, Digital Strategy, Examples and Agency – The Hype
Virtual models now appear on the front pages of major magazines such as Vogue, Harpers Bazaar, Elle and Vanityfair. They are the new faces of marketing campaigns and receive a lot of attention and prestige in the social media. The generated models are not only incredibly hyper-realistic, but also capable of seamlessly transforming and revealing […]
Combin Scheduler: Schedule Stories & Posts for Instagram – ultimate software test
More followers. More reach. And a higher engagement of the target group. Whether as a company, model or influencer of tomorrow, Instagram is a true full-time job that requires good strategy, detailed planning and constant analysis. But persistence and staying power pays off and once you understand the world of influencers and hashtags, you can […]
Combin InstaCheck: The new Instagram Profile Check – Software Test
Insta Profile Check – You founded a startup and now you have your first Instagram channel? Your company has been active for many years but now on Instagram for the first time? Before you start publishing content on a daily basis, the first question for many is, is my Instagram channel set up optimally? Instagram […]
Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice
The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]
CPC: This is how much a click costs – Statistics Google Ads EU comparison!
What does CPC mean? What is a good CPC? What is an average CPC? How much do you pay when a user clicks on the ad? After our large article on the topic in Google Ads, we receive a lot of questions about the topic “Costs of advertising on search engines”. Therefore, we want to […]
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