Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
Landing Page – Collecting leads for sales, email funnel and sales marketing can hardly be done with a method as targeted and simple as with an optimized landing page. Have you heard of the term “landing page” for the first time? Here is a brief insight into the use of such landing pages in online […]
Selling coaching in the email funnel – Online coaching is more in demand than ever. Virtual learning, so-called “e-learning” is revolutionizing the coaching market. How can you attract new customers for coaching? In the age of Google, YouTube, Facebook and Instagram, there is only one smart answer: email marketing or email funnels, also colloquially called […]
Lead – lead generation is a marketing term, in our context especially in online marketing and email marketing. A so-called lead, is a qualified (verified, verified) contact with a prospect who is interested in a brand or product. What do you do with a lead? Email Funnel After a lead has been generated, typically via […]
Automated Emails – One of the magic words in online marketing is “automation.” The more processes are automated, the less work is left. It also makes projects easier to scale, after all, you need less manpower, despite increasing customers. Some areas and digital products or even online coaching can be extremely scaled this way. Read […]
As always in marketing, there are very basic strategies that are also applied here in email marketing. For example, the AIDA principle. You’ve just heard about it for the first time and are asking yourself: What does AIDA mean? Here is the quick answer! Attention Attention means the user gets to know a product or […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.