Tag Archive for: Algorithmus

Does Instagram fear TikTok? Competition: Videos instead of photos – algorithm update

Is TikTok the new instagram? Currently there are many changes on the Instagram App. The extremely prominent Instagram Shopping feature, as well as a new aspect that we noticed today while recording the Marketing Podcast. The competitive pressure from TikTok is forcing Instagram to change. You too should consider this in your social media marketing […]

Google Algorithm Update: How SEO rankings change in 4 days – Example & Best Practice

The online marketing industry is shaking, Google is making a new update to its search engine algorithm! Yesterday we received an unusual amount of news, all of them concerning the latest update, which has more severe effects than most of the changes. The last figure from 2018 shows as many as 3,234 updates in the […]

YouTube simply explained: app, videos, users & marketing

YouTube at a glance – YouTube is still one of the largest video platforms in the world. With over 2.3 billion users, the network is also one of the most used global social media in general. The core of the app is explicitly video content. This content covers every conceivable industry. From personal care, animation […]

Instagram explained simply: app, users, marketing and the algorithm

Instagram at a glance – Instagram is one of the most popular social media platforms for teenagers and young adults today. Instagram is a network with a focus on photo and video content. The core of the app is a mixture of blogs and audio-visual posts, where users can edit their content as they wish. […]