You can fill whole books on the subject of crisis management, you do! Crisis management is as extremely diverse as products, services and people are. From the big shitstorm to negative ratings. You have to be prepared for critical moments in social media marketing. But the very best tip is, as always in entrepreneurship, keep […]
The future is private. With this new slogan Facebook boss Mark Zuckerberg started the developer conference F8 this morning. At the developer conference, the head of the company presents the innovations and future developments of the group. Privacy on Facebook: F8 Developer conference The story: Facebook has evolved from an idea from the dormitory to […]
A direct message is the direct private message between a sender and a recipient. Direct messages are accordingly colloquially private messages. News that is not intended for the public. Direct messages are available on all different platforms, Facebook, YouTube, Instagram, Snapchat and many others. History of the Communication Model In its theoretical assumption, the sender-receiver […]
In the friendship page you can find all friends of a person on Facebook. Anyone who has created their own account on Facebook can add friends, as we reported last week. Once you have added a friend, he or she will appear on the Friends page. The friendship page can be viewed via the social […]
The term Like was introduced as a synonym for Facebook to indicate that you like a particular post or medium. The like button was introduced directly with the start of the social network Facebook. I like Button Extension Meanwhile, the Facebook I like button has been supplemented by some additional functions. Due to the many […]
We have already discussed in many of our articles in the Social Media Blog how Facebook reach can be specifically generated and generated. Facebook reach is very important for companies, because the more reach you have, the more people you can reach directly. Either through organic reach, i.e. through reach that is created solely by […]
Facebook fans are the people who follow a Facebook fan page. Fanpages are created by persons, organizations or companies. The basic principle of Facebook is to make friendships digitally, through so-called friend requests. However, if you have more connected relationships than a private person, e.g. public figures or companies, you need a fan page. Friendship […]
A Facebook group is an open or closed community of Facebook users. Each user can create his own account. When users have a particular concern or topic that is of interest to different people and not just a private message between two people, groups are formed. A group can be very small, e.g. the Tennisverein […]
To unfriend is the synonym for to end a friendship. Especially on Facebook, it is not about following per se, as is the case with other social networks, but about making so-called friendships. If users want to connect, send a friend request. This friend request can then be confirmed or rejected by the opposite party. […]
Paid reach is defined by the expenditure of advertising budget for impressions. In contrast to the organic reach, which achieves the desired number of impressions solely through the strength of the channel, paid advertisements always need new capital. When do you pay for range? For new products, services but also ideas and projects you need […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.