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Meta Advantage+ has fundamentally changed the way Facebook and Instagram advertising works – and most advertisers are still using the old manual structures. In controlled Meta tests, Advantage+ Shopping Campaigns led to 17-30 percent lower CPAs and 22 percent higher ROAS. Anyone still working without Advantage+ in 2026 is systematically missing out on performance. What […]
97 percent of website visitors do not buy on their first visit – and without retargeting, most of them never return. Companies that use systematic retargeting achieve on average 70 percent lower CPAs than pure acquisition campaigns – because they are targeting people who have already shown interest. This guide explains setup, strategy and benchmarks […]
24 million Germans are active on LinkedIn – growth +20%, the strongest growth of all social media platforms in Germany. For B2B companies, LinkedIn 2026 is the only channel that combines precise job title, company and industry targeting with documented ROAS of 4.1 to 8.3 times. No other network allows decision-makers to be targeted by […]
TikTok reaches 26 million users in Germany – and with an engagement rate of 3.70%, it is the platform with the highest organic engagement. For companies, this means that TikTok ads combine a target group with greater purchasing power than many assume with significantly lower CPMs than Meta – and a unique opportunity to drive […]
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