Chipotle: The Scarecrow – Viral Video Marketing Case Study
Chipotle: The Scarecrow
Animationsfilm trifft gesellschaftlichen Nerv: Chipotle kritisiert 2013 Massentierhaltung durch emotionales Storytelling statt Fakten. Fiona Apples Coverversion von Pure Imagination machte den Clip teilbar – 5,5 Mio. Views in einer Woche.
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