Social Media Speaker: Keynote & Marketing
Speaker for Social Media Marketing – The digital transformation is in full swing. Communication, the spread of knowledge, news but also emotions reach people at an unprecedented speed. Our life is digital. How do you react to the new opportunities in marketing? Does your company already profit from the digital world? As speakers we answer your questions. We are digital natives and live every day in social web. We speak from our own experience, not from theoretical knowledge in books. Digitalization is omnipresent. In our lectures, we present the new trends in marketing and unique best practices from around the world.
Social Media Marketing Expert
As a social media expert, you look at the established media as well as the new social networks. For experts, it’s not just about the simple application of learned knowledge, it’s about further developing the new, digital form of advertising and always finding new approaches! Only through new ideas and concepts can companies increase their sales through social media marketing. Interested in workshops, trainings or speeches from our social media experts? Call us or write us your wishes.
An expert opinion is not only in demand when it comes to studies or books, also in the media such as TV and radio it often needs a mediator who prepares and explains the facts simply and understandably for the viewer. Especially the simple explanation is very important with the modern media, because the development is so fast, that often only an expert can keep track. This applies not only to the existing possibilities, but also to all innovations in social media advertising. Passing on knowledge is one of the most important virtues in management. That’s why we also appear more often in front of TV cameras or in front of the audience to give them an understanding of social networks and the group dynamics within the networks. Understandable, clear and with the latest insiders as well as best practice examples.
Expert on TV, radio and magazines
Here you can see a few current excerpts from TV interviews, including with Deutsche Welle, Sat 1 and ZDF. He was also an expert on Pro 7 taff and RTL explosiv. On the radio at DF (Deutschlandfunk) and DF Kultur. In addition, he gives answers in magazines such as Business Insider (Axel Springer), Rheinische Post, FIV Magazine, Internet World Business, and many more.
His companies have also been featured in prestigious international magazines such as El Pais (Spain), the Huffington Post (UK) and Rolling Stone Magazine (USA).
Stephan M. Czaja (owner, speaker) with Mona-Lisa, ZDF
Stephan M. Czaja (Owner, Speaker) on breakfast television
Stephan M. Czaja (Owner, Speaker) at Endlich Feierabend
Speaker for social media presentations
As a speaker of an online marketing event or even keynote speaker, the preparation for the presentation and the bundled transport of information is the most important thing. As a speaker, you often only have half an hour. If things go well an hour to package such a complex topic as social media management and marketing in a clear way. Because at least one holds lectures in front of experts with whom one talks in depth about certain details of an advertising or media agency.
Most presentations are aimed at an audience outside the field, e.g. salespeople or owners who want to better understand social media marketing for themselves. As a social media speaker, you try to combine all the different parameters and create a coherent concept for the audience. We have categorized our workshops and lectures into different levels of difficulty, so that we as speakers can respond individually to the knowledge level of the audience.
Trainer – Company on the road to success through social media marketing
We are hired as social media trainers by companies who want to bring their own departments up to speed with the latest technology. As a trainer, you spend a few days in the department with the employees or even weeks to achieve the best result for the client. In doing so, as a trainer you are always working closely with the team and often start from the very form, with the basics of Facebook, YouTube or Instagram. In addition, there are many optional networks such as Snapchat, Twitter or Pinterest and of course new direct marketing methods such as Whatsapp or bots in Facebook.
Even when it comes to community building, you are often booked as a trainer to give some new food for thought. In the company, you then focus on the circumstances and try to get the best out of it. This can be done through various analyses and methods of social media channels but also of traditional media formats. This is how we find out the most important core areas of companies. The employees can then adopt the social media concept one-to-one and save a lot of time in the company. These resources can then be invested advantageously in other projects. That is why social media business trainers are so popular for companies.
We hold most of our workshops in the major metropolitan areas:
- Speaker Cologne
- Speaker Hamburg
- Speaker Düsseldorf
- Speaker Stuttgart
- Speaker Hanover
- Speaker Munich
- Speaker Berlin
Lecturer – Training for technical colleges
Anyone who wants to become a lecturer at a university should at least have dealt with the basics of social media management – often this is not the case! From my own experience, lecturers at colleges and universities are therefore often only less than perfect speakers, because they often only carry the theoretical knowledge with them that they have previously taken from books. Also, most lecturers lack direct market knowledge or customer projects on which they could validate their theoretical knowledge, in practical execution, not in theoretical form. That’s why we recommend booking speakers from a reputable social media marketing agency for your upcoming marketing event. Here you will get first-hand expertise and best practice examples from clients and related projects.
Best Practice – Influencer Marketing from A-Z: Spontaneous in the Studio
Author – Learning on the Blog or New: Our Books!
We write a lot about modern online marketing in social networks. As social media managers we care about the users, as authors we care about the readers. That’s why we compress our know-how not only in the Social Media Marketing Blog! We have also written a lot about the topic in books. We are very happy when we can help young social media managers with new ideas and concepts. We do not only look at marketing from a theoretical point of view, we also give a lot of insider information in our blog posts. Here it is about many exciting topics such as content marketing, video SEO or influencers and bloggers.
Continuing Education, Speaker & Agency
We work daily on social networks, run Facebook Ads, plan and produce videos for Youtube marketing, organize photo shoots for Instagram and do promotion via TikTok, partly with influencers, partly with organic and paid reach. For beginners, workshops focus on basic questions, “How do I approach my visitors? You or you?”, for advanced users mostly about “How can we increase our reach?”. We deliver A-Z solutions for you and your people.
Further education – workshops and lectures by our experts
✓ Basics – Social Media Marketing
✓ Goals – Social Media Thinking and Development
â Strategy – Facebook , Instagram, TikTok, Youtube
✓ Influencer – contact to campaign
✓ Switching ads – Ad management
â photo and video production – editorial plan and content marketing
Read more about our lectures and dates here:
- Workshop & Continuing Education
- Speaker & LecturesSpeaker & Lectures
- Requests for appointments: Contact
Agency – Facebok, Youtube, Instagram & Co.
- Youtube agency
- Youtube Marketing Strategy
- Facebook agency
- Facebook Marketing Strategy
- Instagram agency
- Instagram Marketing Strategy
- Influencer agency
Selected Press & Interviews
What does a social media agency do?
Channel, target group and competitor analysis with subsequent consultation and goal setting.
Social media goals and production strategy development, in person and on site
Social media concept, production and editorial plan from a single source. Reading tip: Social media strategy
Community management ensures organic reach and creates brand fans. Reading tip: Community Management
Social media ads
Campaign switching, paid reach for content, dark posts and evaluation. Read tip: Facebook Ads
Content, community and campaign analysis with subsequent monitoring and reporting. Reading tip: Monitoring
Regular appointments with our social media experts for strategy optimization. A little insight into best practice.
Brand advocates and referral marketing are a key tool in social marketing. Reading tip: Influencer Marketing
With expertise from food to fashion, we organize influencer events with top media output. Reading tip: Influencer Event
Our experts impart their knowledge in a focused way to your employees or guests. Read Tip! Social Media SpeakerSocial Media Speaker
We bring your employees up to speed and mentor you in social media marketing. Reading tip: Social Media Workshop
We work on brand fans, not followers. We crate presence with attention to detail. Reading tip: Social Media Agency.
4.8 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.
Data scandal on Facebook / Cambridge Analytica and criticism of influencer marketing | Social Media Weekin Help, Press, Social Media, Social News, TikTok/by Laura
This week, the social media world was overshadowed by the data scandal around Facebook. The exact details are still about 300 million data packets, which were obtained by the social media analysis firm Cambridge Analytica by dubious methods. Quite simply explained: Why is the data scandal so big? Previously, it was always possible to retrieve […]
Criticism of Influencer Marketing: Disadvantages of Hypes – WDR (German TV)in Influencer, Press, Youtube/by Laura
Young bloggers and influencers today reach 10,000 fans, some 100,000 and some millions. If I’m allowed to cite one of the classic movies, Spiderman’s uncle said the moment he died, “out of great power, comes with great responsibility.” How is it in influencer marketing? Change of topic, today a new “sugar law” was adopted in […]
Instagram Story: Now with polls, opportunities and risks for influencers and brandsin Berlin, Best Practice, Help, Influencer, Instagram, Marketing, Press/by Stephan Czaja
Now in Internet World Business magazine, the new interview with social media expert Stephan M. Czaja on the topic of “Influencer Marketing: New survey function of Instagram Stories”. Social media networks have changed the world and influencer marketing is changing the world of advertising. With constantly new features, social networks also advertise themselves. Instagram now […]
Influencer Pricing: How much is my Instagram account worth?in Berlin, Help, Influencer, Press, Tools, Trend/by Stephan Czaja
Influencer Pricing – The bigger your blog gets, the more requests you get from agencies but also companies and different brands. Whether it’s about fashion and travel or fitness products, the value of a single post is for many, especially at the beginning of the career, not so easy to calculate yourself. Especially as each […]
Influencer vs Musicians: New advertising campaigns in the fashion worldin Berlin, Influencer, Press/by Laura
Influencer vs Musicians – After our last TV interview on the subject of “Unicorns in Social Media Marketing”, the current interview of the TextilWirtschaft magazine saw a new trend, or a tried and true one that is slowly regaining attention: musicians! After the influencer
Influencer: Successful on the Net / ZDF TV contribution on Mona Lisain Influencer, Instagram, Press/by Laura
Today at 6 pm we were once again on TV. This time the ZDF wanted to accompany our newcomer Influencer Soraya Wanya at the Store Opening in the article “Influencer: Success in the Web”! Then it went directly to the customer for a fitting. Soraya did a great job. Our marketing manager also speaks of […]