Social Media Speaker: Keynote & Marketing
Speaker for Social Media Marketing – The digital transformation is in full swing. Communication, the spread of knowledge, news but also emotions reach people at an unprecedented speed. Our life is digital. How do you react to the new opportunities in marketing? Does your company already profit from the digital world? As speakers we answer your questions. We are digital natives and live every day in social web. We speak from our own experience, not from theoretical knowledge in books. Digitalization is omnipresent. In our lectures, we present the new trends in marketing and unique best practices from around the world.
Social Media Marketing Expert
As a social media expert, you look at the established media as well as the new social networks. For experts, it’s not just about the simple application of learned knowledge, it’s about further developing the new, digital form of advertising and always finding new approaches! Only through new ideas and concepts can companies increase their sales through social media marketing. Interested in workshops, trainings or speeches from our social media experts? Call us or write us your wishes.
An expert opinion is not only in demand when it comes to studies or books, also in the media such as TV and radio it often needs a mediator who prepares and explains the facts simply and understandably for the viewer. Especially the simple explanation is very important with the modern media, because the development is so fast, that often only an expert can keep track. This applies not only to the existing possibilities, but also to all innovations in social media advertising. Passing on knowledge is one of the most important virtues in management. That’s why we also appear more often in front of TV cameras or in front of the audience to give them an understanding of social networks and the group dynamics within the networks. Understandable, clear and with the latest insiders as well as best practice examples.
Expert on TV, radio and magazines
Here you can see a few current excerpts from TV interviews, including with Deutsche Welle, Sat 1 and ZDF. He was also an expert on Pro 7 taff and RTL explosiv. On the radio at DF (Deutschlandfunk) and DF Kultur. In addition, he gives answers in magazines such as Business Insider (Axel Springer), Rheinische Post, FIV Magazine, Internet World Business, and many more.
His companies have also been featured in prestigious international magazines such as El Pais (Spain), the Huffington Post (UK) and Rolling Stone Magazine (USA).
Stephan M. Czaja (owner, speaker) with Mona-Lisa, ZDF

Stephan M. Czaja (Owner, Speaker) on breakfast television

Stephan M. Czaja (Owner, Speaker) at Endlich Feierabend

Speaker for social media presentations
As a speaker of an online marketing event or even keynote speaker, the preparation for the presentation and the bundled transport of information is the most important thing. As a speaker, you often only have half an hour. If things go well an hour to package such a complex topic as social media management and marketing in a clear way. Because at least one holds lectures in front of experts with whom one talks in depth about certain details of an advertising or media agency.
Most presentations are aimed at an audience outside the field, e.g. salespeople or owners who want to better understand social media marketing for themselves. As a social media speaker, you try to combine all the different parameters and create a coherent concept for the audience. We have categorized our workshops and lectures into different levels of difficulty, so that we as speakers can respond individually to the knowledge level of the audience.
Trainer – Company on the road to success through social media marketing
We are hired as social media trainers by companies who want to bring their own departments up to speed with the latest technology. As a trainer, you spend a few days in the department with the employees or even weeks to achieve the best result for the client. In doing so, as a trainer you are always working closely with the team and often start from the very form, with the basics of Facebook, YouTube or Instagram. In addition, there are many optional networks such as Snapchat, Twitter or Pinterest and of course new direct marketing methods such as Whatsapp or bots in Facebook.
Even when it comes to community building, you are often booked as a trainer to give some new food for thought. In the company, you then focus on the circumstances and try to get the best out of it. This can be done through various analyses and methods of social media channels but also of traditional media formats. This is how we find out the most important core areas of companies. The employees can then adopt the social media concept one-to-one and save a lot of time in the company. These resources can then be invested advantageously in other projects. That is why social media business trainers are so popular for companies.
We hold most of our workshops in the major metropolitan areas:
- Speaker Cologne
- Speaker Hamburg
- Speaker Düsseldorf
- Speaker Stuttgart
- Speaker Hanover
- Speaker Munich
- Speaker Berlin
Lecturer – Training for technical colleges
Anyone who wants to become a lecturer at a university should at least have dealt with the basics of social media management – often this is not the case! From my own experience, lecturers at colleges and universities are therefore often only less than perfect speakers, because they often only carry the theoretical knowledge with them that they have previously taken from books. Also, most lecturers lack direct market knowledge or customer projects on which they could validate their theoretical knowledge, in practical execution, not in theoretical form. That’s why we recommend booking speakers from a reputable social media marketing agency for your upcoming marketing event. Here you will get first-hand expertise and best practice examples from clients and related projects.
Best Practice – Influencer Marketing from A-Z: Spontaneous in the Studio
Author – Learning on the Blog or New: Our Books!
We write a lot about modern online marketing in social networks. As social media managers we care about the users, as authors we care about the readers. That’s why we compress our know-how not only in the Social Media Marketing Blog! We have also written a lot about the topic in books. We are very happy when we can help young social media managers with new ideas and concepts. We do not only look at marketing from a theoretical point of view, we also give a lot of insider information in our blog posts. Here it is about many exciting topics such as content marketing, video SEO or influencers and bloggers.
Continuing Education, Speaker & Agency
We work daily on social networks, run Facebook Ads, plan and produce videos for Youtube marketing, organize photo shoots for Instagram and do promotion via TikTok, partly with influencers, partly with organic and paid reach. For beginners, workshops focus on basic questions, “How do I approach my visitors? You or you?”, for advanced users mostly about “How can we increase our reach?”. We deliver A-Z solutions for you and your people.

Further education – workshops and lectures by our experts
✓ Basics – Social Media Marketing
✓ Goals – Social Media Thinking and Development
â Strategy – Facebook , Instagram, TikTok, Youtube
✓ Influencer – contact to campaign
✓ Switching ads – Ad management
â photo and video production – editorial plan and content marketing
Read more about our lectures and dates here:
- Workshop & Continuing Education
- Speaker & LecturesSpeaker & Lectures
- Requests for appointments: Contact
Agency – Facebok, Youtube, Instagram & Co.
- Youtube agency
- Youtube Marketing Strategy
- Facebook agency
- Facebook Marketing Strategy
- Instagram agency
- Instagram Marketing Strategy
- Influencer agency










4.9 / 5.0
Media Coverage: Generating Earned Coverage and Optimizing Public Relations
in Agency, Press/by Stephan M. CzajaWhile many brandsinvest millions in paid advertising, the most valuable medium remains largely untapped: editorial coverage that no one has paid for. Earned coverage through strategic public relations is harder to achieve than any ad—but significantly more effective. What is media coverage in the context of public relations? <img src=”/wp-content/uploads/media-coverage-pr-strategy.jpg” alt=”GeneratingMedia Coverage — Earned Coverage […]
PR Initiatives: Strategies, Formats, and Tools for Effective Public Relations
in Agency, Press/by Stephan M. CzajaPublic relations is the oldest tool of strategic communication—and at the same time one of the most frequently underestimated. Anyone who views PR efforts merely as a last-resort tool is missing out on one of the most effective tools for sustainable brand-building and expanding reach. What are PR activities? Here’s what it’s all about: PR […]
Negative Media Coverage: How Brands Respond to Media Criticism and Mitigate Damage
in Agency, Press/by Stephan M. CzajaAn investigative article, a viral video, a report on defective products— negative coverage often catches companies off guard and leaves a lasting impact that extends far beyond the day it’s published. How brandsrespond to media criticism is now one of the key competencies in modern reputation management. What is negative media coverage? Here’s what it’s […]
Crisis Humor in Marketing: When Brands Respond to Backlash with Self-Deprecation
in Agency, Press/by Stephan M. CzajaWhen a social media firestorm hits a brand, most companies resort to serious statements, formal apologies, and hastily convened press conferences. But a growing number of brands are taking a radically different approach: they laugh at themselves—and in doing so, defuse their critics. What is crisis humor in marketing? <img src=”/wp-content/uploads/krisenhumor-marketing-marken.jpg” alt=”Crisis Humor in Marketing […]
PR Disaster: When Communication Goes Wrong and How Brands Respond
in Agency, Press/by Stephan M. CzajaA single decision, a thoughtless tweet, a product defect—and within hours, a media storm descends on a brand, capable of destroying years of hard-earned trust in just a few days. PR disasters are among the most dangerous scenarios in modern marketing and force companies to find the right words under extreme pressure. What is a […]
Earned Media Coverage: PR Value, Reach, and Organic Distribution
in Agency, Press/by Stephan M. CzajaEarned media coverage is what every PR department dreams of: organic coverage that isn’t bought, but earned. In an age when advertising is becoming increasingly easy to ignore, coverage in independent media is often more credible and effective than any paid ad. Those who systematically build earned media achieve reach with maximum credibility. What Is […]