What makes people share a promotional video millions of times without a single discount offer involved? The answer lies in one of the most powerful yet least understood human emotions: awe. Brands that deliberately evoke awe leave a deep impression on their target audiences —far beyond rational product promises. Definition and Classification Here’s what it’s […]
In a world where consumers are exposed to thousands of advertising messages every day, the unexpected is the most powerful currency in the attention economy. The element of surprise in advertising taps into a deeply rooted neurological principle: the unexpected activates the brain more strongly, is remembered better, and triggers more intense emotional reactions. Brands […]
A surprising twist can turn an average campaign into a viral hit. What Hitchcock was to film, the marketing twist is to advertising campaigns: an unexpected turning point that captivates the audience, excites them, and encourages them to share. In a world of content overload, surprise has become perhaps the most powerful tool for differentiation […]
Some campaigns exceed all expectations—not because they had a larger budget, but because they developed a momentum of their own that went beyond the direct influence of marketing. This ability of content to take on a life of its own is the most sought-after—and at the same time, the most difficult to plan for—goal in […]
Shareability is perhaps the most valuable quality of content in digital marketing—and at the same time, one of the hardest to plan for. What makes a post, a video, or an article shareable? Why do people share certain content while scrolling past others? The answers to these questions determine whether a brand grows organically on […]
Viral ads are the holy grail of modern video marketing. Rarely does an ad reach millions of people before spreading like wildfire across social media—but the brands that succeed in doing so reap a level of reach that no media budget in the world could ever afford. What’s behind this phenomenon, and how can the […]
“Viral” is when a post or topic gets a lot of attention and spreads quickly on the Internet. Examples of viral posts Here are some examples of viral posts: Shaving stone Banana bread Mochis Solid shampoo Hair vitamins
TikTok Trends – TikTok has become one of the most popular social media apps in just a few years. Looking for creative ideas for your (first) TikTok Channel? Then a look at the “success models” is always a good start, for your own TikTok content strategy. Singing songs, dancing, recipes and comedy: these are the […]
Can Challenge – The man has ideas! Thanks to Farid Bang(Ambassador), our client Silberpfeil is in the headlines again very briefly this week, we just say Next Level Social Marketing! Not only on Instagram, TikTok the “Can Challenge” goes viral, also online magazines like Watson report about “Farid Bang starts the Can Challenge” and further […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.