I wrote a new post at the weekend, specifically about Google Veo 3(AI video generation). In the process, I came across a video that I wanted to present to you again. Veo 3: Recommendations from the video The video shows step by step how to produce short, viral clips with Google Veo 3. The focus […]
Teams without a content calendar post on average 40% less than planned – and when they do post, they respond at the last minute. Consistency is an algorithm factor on any social media platform. A functioning content calendar is not an Excel work of art – it is the operational backbone of any social media […]
Every company that takes social media seriously is faced with this decision at some point: Build in-house or hire an agency? The honest answer is more complicated than “in-house is better” or “agencies are more expensive” – and depends on what you really need. What an agency can do better Broad platform expertise: Agencies work […]
Having a social media team that is good and stays that way is more difficult than social media itself. High turnover, unclear roles, and piles of tasks weighing on one person – these are the most common reasons why social media teams don’t scale in organizations. Here’s the structure that works. What roles a social […]
Three platform algorithm updates in 12 months, TikTok Shop live in Germany, and AI-generated content that outperforms organic creator reach – social media in 2026 is changing faster than in the last five years combined. Which trends are actually relevant for companies – and which are just hype. Creator Economy becomes the standard strategy Creator […]
The typical social media report contains data from 5 platforms on 20 pages – and C-level decision-makers read less than 10% of it. Not because they are not interested, but because operational platform data is useless for strategic decisions. Here is the reporting format that actually works in management meetings. The problem with standard social […]
In 2023, an uncontrolled social media post by an employee cost a DAX company tens of millions in reputational damage and crisis management. Social media governance is not a compliance issue for lawyers – it is a business risk issue that belongs in every company management. What social media governance means Governance does not mean […]
How do you transfer the principles of successful social ads to a short radio spot? I’ll take you into the studio and show you which marketing tips I used to make the most of 20 seconds. Three hours of work – condensed into a few seconds. The spot is now running on 1. FC Köln […]
Event sponsoring – Are you looking for events to make your brand better known? Event sponsorship: The secret weapon for your brand awareness! In today’s digital era, it is more important than ever for companies to strengthen their presence in the real world in order to increase their brand awareness. Event sponsorship can be an […]
TikTok ads are extremely popular at the moment: the short video platform takes first place in all app download charts and recently even overtook Instagram as the fastest growing social media platform of all time. What many marketers don’t realize is that advertising on TikTok can still be very cost-effective despite its popularity. Compared to […]
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