Brand awareness means brand recognition and represents how strong the recognition value of a brand is. To be more precise, this value tells how many people recognize a brand with or without help. A strong brand presence is the foundation for achieving other goals. Example: trademarks become fixed terms Example – What makes a brand? […]
Social engagement refers to interactions between social media users and content on social media channels. What these interactions look like depends on the social media platform. Example: Interaction options by platform Here you can see examples of interaction possibilities depending on the platform: Instagram: Likes, comments, saves and replies Facebook: Likes, comments, reactions, clicks, shares […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.