In marketing,visibility describes how present a brand or website is where its target audience is actually searching—whether in traditional search results, on social media, or, increasingly, in responses from generative AI systems. The term thus goes well beyond a single Google ranking and is therefore increasingly viewed as a metric in its own right, alongside […]
Ranking describes a website’s position in search results for a specific search term—and is the key metric of any SEO strategy. But traditional ranking is only half the story: Now that generative AI systems provide answers directly, the citability of those answers also determines visibility. What is a search engine ranking? Ranking refers to the […]
Real Estate Calculator: Plugin for WordPress – In the fast-paced world of real estate marketing, it’s crucial that your website is not only informative, but also interactive and useful. To help you with this, I proudly present my new WordPress plugin“Real Estate Calculator”. With this plugin, you can integrate various useful calculators on your website […]
Backlinks are connections from one website to another and play a crucial role in search engine optimization (SEO), as they are seen as a vote of confidence from one site to another. The quality and quantity of backlinks can significantly influence the visibility of a website in search results. In the following, I will discuss […]
Short status update for the readers of our social media blog. What are the biggest social networks in 2021? Here’s the answer, with the most popular 15 social networks. By now, social networks have been around for over 20 years, soon to be 25! Since the beginnings and social networks such as MySpace, a lot […]
Optimization for WordPress, Jimdo, Typo3, Shopware & Co. – Finding the right company or agency for search engine optimization is not easy! Whether SEO agency in Berlin, Hamburg, Cologne, Düsseldorf, Frankfurt or Munich, here are our recommendations for Germany! Although the Internet is nowadays no longer to be imagined from our everyday life and hardly […]
Everyone knows search engines, first and foremost Google, of course, and the task of a search engine is to give the searcher the best possible results for the search terms. With SEO measures you achieve that the website of a company – provided the content is right – is placed as favorably as possible in […]
YouTube online marketing is the art of bringing relevant content and visitors together. Through content marketing, the skilful planning of content (of texts, images, networks, etc.), great, lasting successes in online marketing can be achieved. This means: rankings in search engines, interaction in social networks, and much more. Learn in this article how to filter […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.