Influencer collaborations today are often still based on a handshake and a short WhatsApp message. This may work for small favors – but as soon as real advertising value, usage rights and budgets are involved, you need a legally secure influencer contract. Without a clear written agreement, you risk disputes over remuneration, unresolved rights to […]
Companies are faced with the question every day: do I invest in paid advertising or do I build up organic reach? Both approaches work – but not equally well for every goal, every budget and every phase. If you get the mix wrong, you will either burn money or time. This guide shows you when […]
Restaurants, cafés and bars are facing a clear reality: over 70% of guests choose a restaurant after discovering it on social media. If you want to be visible in the restaurant industry, you need to be present where hunger arises – on Instagram, TikTok and co. This guide shows you how to attract more guests, […]
73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]
Real estate agents and project developers face a clear challenge: over 80% of real estate buyers start their search online today – and social media is the first point of contact that builds trust before an initial conversation even takes place. If you don’t have a presence on Instagram, LinkedIn and YouTube, you will lose […]
Despite all the rumors about the supposed death of the platform, Facebook still has over 3.07 billion monthly active users – and for companies, the combination of organic presence, community building and precise paid targeting offers a reach that hardly any other platform can match. Companies that take a strategic approach to Facebook marketing can […]
Over 74 percent of consumers expect companies to respond to comments and messages on social networks within 24 hours – but very few brands have a well thought-out strategy for this. Community management has long been more than just replying to comments: It is the strategic foundation for customer loyalty, brand trust and organic growth […]
In recent years, Twitch has developed from a pure gaming platform into one of the most important live streaming channels in digital marketing. More than 30 million daily active users spend an average of 95 minutes a day on the platform – a level of attention that no traditional advertising format can offer. For companies […]
Organic reach is not dead – but it works differently than it did three years ago. While many companies are investing their budget in paid ads, smart content strategies continue to achieve double-digit engagement rates without advertising costs. The question is not whether organic reach is still possible, but how you use the algorithms of […]
Professional photo and video production is no longer a nice-to-have – it is the foundation of any social media strategy that delivers measurable results. Studies show: Posts with professional images attract up to 94% more attention than text-only posts. For companies that want to grow on Instagram, TikTok, YouTube or LinkedIn, there is no way […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.