Health and medicine are among the most sensitive sectors in digital marketing – and at the same time among those with the greatest growth potential. Over 70% of Germans search for medical information online before they visit a doctor. A doctor’s practice, clinic or healthcare brand that is visible at this moment gains trust – […]
Fashion brands face a paradoxical challenge: over 72% of purchasing decisions in the fashion segment are influenced by social media content – but at the same time, organic reachon most platforms is declining year on year. If you want to remain visible as a fashion brand in the long term, you don’t need follower numbers, […]
Companies that rely on YouTube Live achieve on average 6 times higher interaction rates than with pre-produced videos. Live streaming is no longer a niche format – it is one of the most effective tools in modern social media marketing. If you use YouTube Live strategically, you can launch products, answer questions directly and build […]
Influencer collaborations today are often still based on a handshake and a short WhatsApp message. This may work for small favors – but as soon as real advertising value, usage rights and budgets are involved, you need a legally secure influencer contract. Without a clear written agreement, you risk disputes over remuneration, unresolved rights to […]
Companies are faced with the question every day: do I invest in paid advertising or do I build up organic reach? Both approaches work – but not equally well for every goal, every budget and every phase. If you get the mix wrong, you will either burn money or time. This guide shows you when […]
Restaurants, cafés and bars are facing a clear reality: over 70% of guests choose a restaurant after discovering it on social media. If you want to be visible in the restaurant industry, you need to be present where hunger arises – on Instagram, TikTok and co. This guide shows you how to attract more guests, […]
73 percent of all purchasing decisions begin with a brand search – if you are not visible during this first impulse, you will lose customers before your own page is even loaded. Brand awareness on social media is not a nice-to-have, but the basis of every digital marketing strategy. In this guide, you will learn […]
Real estate agents and project developers face a clear challenge: over 80% of real estate buyers start their search online today – and social media is the first point of contact that builds trust before an initial conversation even takes place. If you don’t have a presence on Instagram, LinkedIn and YouTube, you will lose […]
Despite all the rumors about the supposed death of the platform, Facebook still has over 3.07 billion monthly active users – and for companies, the combination of organic presence, community building and precise paid targeting offers a reach that hardly any other platform can match. Companies that take a strategic approach to Facebook marketing can […]
Over 74 percent of consumers expect companies to respond to comments and messages on social networks within 24 hours – but very few brands have a well thought-out strategy for this. Community management has long been more than just replying to comments: It is the strategic foundation for customer loyalty, brand trust and organic growth […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.