Entries by Caren

Shitstorm – Definition & Tips

Shitstorm – The term “shitstorm” comes from English, where it has a broader meaning than in German. In German, a shitstorm means a form of public outrage. A shitstorm means a phase in which companies, celebrities, associations, private individuals or authorities are criticized in a short period of time because of certain statements or actions […]

Brands in the Metaverse: Best Practice – Examples

Since CEO Mark Zuckerberg renamed Facebook “Meta,” interest in the new virtual world has soared. Moreover, NFTs are no longer just the domain of geeks, IT geniuses and gamers. For even luxury fashion brands, for example, are collaborating with NFT developers or launching their own NFT collections in various metaverses. Jackets, hats, bags, limited edition […]

Metaverse: The Metaverse Login

The metaverse is huge. But how do you enter it? First and foremost, there is no such thing as “one” metaverse. After all, it is a virtual world that is to be created from a combination of different providers, programs, services and the real world. You can find more information about the login here! Apps […]

Metaversum for Dummies – Definition

The metaverse, also called metaverse, defines a new internet revolution and is a digital (artificial) world where we have no limits. From workouts to meeting friends, working and vacationing. It gives us the ability to meet and interact with new people. With all these features and many more, the metaverse replaces our reality and opens […]

Instagram and TikTok update: Pinned posts

There is a new update on the social media platforms Instagram and TikTok! Namely, you now have the option to rearrange your feed posts by pinning the posts you like the most. This post will then appear at the top above your other posts in your feed. But how does this work and why does […]

Attracting new professionals with employer branding – definition & measures

For some employers, employer branding is a significant part of marketing. The focus here is on marketing themselves as an attractive employer and thus strengthening the brand. This article is about the connection between employer branding and personnel marketing and about internal and external measures with which you can draw attention to your company as […]

Blockchain: More than just records – application & advantages and disadvantages

The term blockchain translates as “block chain”, with the blocks standing for individual data records that are stored one after the other. This results in a chain of data records. In principle, it is nothing more than a large database, where an original block represents the beginning. There, chronologically, further and/or new data blocks are […]