PR tools automate precisely the tasks that traditional public relations used to handle manually and time-consumingly: media monitoring, maintaining distribution lists, and analyzing media coverage. Those who work without software today often simply miss relevant mentions because no one can manually scan all channels around the clock. Smaller PR teams, in particular, gain valuable time […]
Companies that do not regularly analyze their social media presence lose an average of 30-40% of their potential organic reach – because formats become outdated, KPIs are misinterpreted and competitors catch up unnoticed. A structured social media audit provides clarity about what is really working, where budget is being wasted and which measures are having […]
TikTok monitoring – With the right TikTok monitoring tools, you can significantly improve your presence on the platform. Analytics tools for TikTok allow you to increase your reach by tagging your content with the right hashtags and @mentions. Also, with the right TikTok monitoring tools, you can better understand your audience and find out what […]
Social Media Tools for Monitoring – Analysis and reporting with software is a big topic for many people, because what is the point of investing in Social Media Marketing if nobody monitors the activities? From the advance planning of content and activities around the clock for active social media presence to tracking the performance and […]
Social media monitoring is important, because in the end there must always be profits. Social media campaigns are never automatically successful. Previous experience is always combined with live experience, how does the target group react at the current moment? Based on this basic information, a social media agency develops concepts to make social media channels, […]
The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]
Referral spam from landing pages like semalt.com disturbs webmasters in their analyses, like in Google Analytics, enormously! But don’t worry, there are simple little tutorials that help to remove such spam from your own data. Already in June I wrote a small article about how to exclude spam pages via .htaccess. But since many people […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.