An investigative article, a viral video, a report on defective products— negative coverage often catches companies off guard and leaves a lasting impact that extends far beyond the day it’s published. How brandsrespond to media criticism is now one of the key competencies in modern reputation management. What is negative media coverage? Here’s what it’s […]
Testimonial – You want to increase your conversion rate (“closing rate”, “sales rate”)? How about using referral marketing as a strategy, more precisely testimonials. Here’s a little insight into the marketing concept behind it (recommendation, trust, sales increase) with practical examples. Testimonial in advertising: recommendation marketing A testimonial is a positive description, endorsement or recommendation […]
All social media news for the current week. Among other things, 52 Instagram strategies packed in an infographic, so you can plan your next Instagram concept with best practice examples. In addition, Social Media International highlights the careers network LinkedIn, what does it actually do, how does it work and for whom is the social […]
Smart social media campaigns sell new products or services much more efficiently and with much less wastage through audience targeting. Social networks make communication with our friends so easy. Social Media Marketing: Immediately more brand fans for your community That’s why social media marketing is an indispensable tool for companies to do smart, targeted digital […]
Social media concepts, smart strategies and a clear focus: Social media marketing for Kiel makes your digital transformation successful with strategies from us. Our social media managers promote new, innovative products through smart social media campaigns. Social networks make our communication with friends, colleagues and family so fast. Social media marketing Social media marketing has […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.