Performance Max is an automated campaign type within Google Ads that uses a single product feed and a small number of text and image assets to run ads simultaneously across Search, Display, YouTube, Gmail, Discover, and Maps. Unlike traditional campaign types, the algorithm handles all channel and bid management, eliminating the need to set up […]
The campaign types in Google Ads determine where an ad appears and how much control the advertising brand retains. From classic search ads to fully automated formats, these types vary greatly in terms of objectives, data requirements, and bid management. If you choose the wrong type for your specific goals, you’ll end up paying for […]
A keyword planner is a specialized research tool that displays not only search volume but also bid ranges for pay-per-click (PPC) marketing, helping you plan a realistic budget for paid search. What a Keyword Planner Offers in Addition to Traditional SEO Tools While traditional SEO tools focus primarily on organic ranking potential, a keyword planner […]
Anyone who invests money in ads doesn’t want to waste it on the wrong target audience. Lookalike Audiences solve exactly this problem: They automatically find people who resemble your best customers—on Meta, Google, and TikTok. When used correctly, they reduce the cost per acquisition (CPA) by 30 to 50 percent compared to traditional interest targeting. […]
Seeing the same ad five times a day — that annoys potential customers, harms brand perception, and wastes your budget. Frequency capping solves exactly this problem: By strategically controlling ad frequency, you reduce wasted reach, lower the cost per conversion, and maintain a consistently high level of advertising effectiveness. Learn here how frequency capping works […]
Anyone who runs an online store and still relies solely on traditional text ads is missing out on one of the most powerful tools in the Google advertising ecosystem. Google Shopping displays product images, prices, and store names directly in the search results—often even before the organic results—and reaches users at a stage in the […]
Bidding strategies – In online marketing, choosing the right bidding strategy is crucial to the success of a campaign. Bidding strategies determine how much you pay for clicks, impressions or conversions in your advertising campaigns and can have a significant impact on your return on investment (ROI). Today we’ll take a closer look at bidding […]
Google Ads and Native Ads for cars – Your successful marketing campaign starts with the right strategy. In today’s digital world, Google Ads and Native / Display Ads are the key components of this strategy. We specialize in creating advertising campaigns that are scalable, effective and tailored to the individual needs of your business. Let’s […]
Become a Performance Marketing Manager – We are looking for you in Performance Marketing Management for our marketing agency! Become part of our team with interesting clients, projects and bring campaigns locally, nationally and globally to success. You already have professional experience in the various performance segments? Send us your application! Back to all: Jobs. […]
Pay Per Click (PPC) – What is PPC? The term PPC stands in full for “pay-per-click”. The whole thing is a model in the field of internet marketing. Here, advertisers pay money every time one of the ads you create is clicked. The big goal behind the campaigns is to attract visitors to your website, […]
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