Pay-Per-Click (PPC) Marketing: What is it? + Example Google Ads

Pay Per Click (PPC) – What is PPC? The term PPC stands in full for “pay-per-click”. The whole thing is a model in the field of internet marketing. Here, advertisers pay money every time one of the ads you create is clicked. The big goal behind the campaigns is to attract visitors to your website, e-commerce. PPC is an important measure of success for campaigns(KPI).

PPC price and application (mostly search engines)

The opposite would be organic reach, that is, visitors who come to your online project not through advertising, but through good content (for example, a blog on the topic).

The result is then the CPC, the “cost-per-click”.

PPC takes place in search engines, but also in social networks. However, in social networks, people are usually not billed by clicks, but by impressions. In the technical term CPM, means “cost-per-mille”. Simply explained, the cost of 1,000 views of the ad.

Popular in PPC are especially Google Ads.

CPC, CPM, AdWords, impressions, clicks,… many technical terms from performance marketing! Today we want to explain Google Ads very simply, based on the most frequently asked questions. How does advertising on Google work? How do I place ads on Google? What do Google AdWords really bring? As an agency for Google in the specific topic of advertising, target groups, targeting and marketing campaigns, we receive many questions every day. We have collected the most important ones and would like to answer them for you here. How advertising on Google works, search engine marketing (SEM), explained step by step.