Acquiring clients is no minor matter for freelancers, consultants, and small service companies—it’s the heart of the business. If you don’t have a system in place, you’ll constantly be scrambling for individual jobs instead of growing in a predictable way. This guide shows you which channels really work, which common mistakes to avoid from the […]
Qualified B2B leads are the foundation of any sustainable business growth—and at the same time, the biggest challenge for marketing managers and executives. If you can’t tell the difference between a genuine prospect and a curious visitor, you’ll waste both time and money. With the right B2B lead generation strategies, you can systematically fill your […]
B2B marketing is more complex, time-consuming, and rational than B2C—and that is precisely why it is one of the most challenging disciplines in all of marketing. Anyone who markets industrial goods, software, or services to businesses must navigate buying centers, bridge long decision-making cycles, and communicate on multiple levels simultaneously. The good news: When done […]
92 percent of B2B buyers are more likely to engage with companies whose executives are perceived as thought leaders —and yet most companies treat LinkedIn as nothing more than a broadcast channel. Thought leadership on LinkedIn is no longer a luxury for corporations. It’s the key difference between a company that gets found and one […]
Generating leads via social media is no longer an option – it’s a must. Companies that really want to grow use social networks not only for reach and brand awareness, but also as a direct acquisition channel. The question is not whether, but how you systematically turn social media into a lead machine. This article […]
Every year, thousands of companies hire an advertising agency – and pay between 500 and 50,000 euros per month. The range is enormous, the differences between agency types even greater. This guide shows you what services you can expect, what it really costs and what you should look out for when choosing an agency. What […]
A shortage of skilled workers and empty order books at the same time—for many B2B service providers and small and medium-sized enterprises, this is no longer a vision of the future, but a bitter reality. LinkedIn offers a strategic lever here that is still massively underestimated by most SMEs: the platform reaches not only potential […]
Logistics companies often face a twofold challenge: They must attract new customers for transportation and warehousing services while simultaneously finding enough drivers in a labor market with a noticeable shortage of professional drivers. The field of B2B commercial vehicle marketing also illustrates how closely vehicle, personnel, and customer issues are intertwined in this industry. Two […]
Energy issues are constantly evolving, whether due to new incentive programs, regulatory requirements, or technical advancements in photovoltaics and heat pumps. For energy utilities, municipal utilities, and renewable energy providers, this means a constant need to explain these issues. A short-term campaign is rarely sufficient here; a long-term campaign that consistently addresses these topics over […]
The automotive industry is not a homogeneous field when it comes to marketing. A local car dealership has different goals than a commercial vehicle manufacturer—as described in the article on B2B commercial vehicle marketing —and yet different goals than a provider of mobility services or charging infrastructure. Different Target Audiences Within an Industry Depending on […]
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average of the last 12 months. Survey after consultation – online, by telephone or on site.