In the B2B sector, credibility and expertise are decisive – not a lifestyle photo, not a viral trend. According to a LinkedIn study, 78% of B2B decision-makers trust industry experts more than traditional advertising. This makes B2B influencer marketing one of the most effective strategies for lead generation and brand positioning in the corporate context. […]
Over 58 million companies have a LinkedIn Company Page – but only a fraction use the full potential of this platform. Those who strategically optimize their page achieve significantly more organic reach, generate qualified B2B leads and sustainably strengthen their employer brand. This guide shows you step by step how to set up and optimize […]
LinkedIn, the headhunter network LinkedIn is one of the classic career networks. Here you can shine above all with a detailed company profile. Show other companies and managing directors where your specific strengths lie or what you have to offer. LinkedIn Link The LinkedIn website
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average of the last 12 months. Survey after consultation – online, by telephone or on site.