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Native Ads: definition, costs, examples and agency

Native Ads (Native Advertising or also Native Display Ads) refer to all paid advertising formats that are discreetly marked as ads. Native Advertising is, simply put, advertising that does not look like advertising. Native Ads offer small disadvantages, but above all advantages. Did you already know? According to an AppNexus white paper, it is CTR […]

Click Through Rate (CTR) – Measuring Success in Social Media

The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]