Sentiment analysis determines whether mentions of a brand, product, or topic online are positive, negative, or neutral. Instead of simply counting how often a brand is mentioned, this method also assesses the sentiment behind those mentions—a crucial distinction for any form of social listening. Without this context, mere mention counts are meaningless, because ten thousand […]
AI-powered sales tools promise more leads, shorter sales cycles, and less manual work. But if you buy Apollo, Clay, or HubSpot AI without understanding the differences between the tool categories, you’ll end up paying twice—once for the subscription and once for the lack of ROI. This guide shows you which AI tool category suits which […]
Robots are no longer confined to factory floors—they’ve made their way into marketing. From automated chatbots to AI-driven campaigns to physical robots in retail, the technological transformation of marketing is advancing rapidly. Any brand that wants to remain competitive in the long term must understand how robotics and marketing automation work together. What Is Robotics […]
A language model—often referred to as an LLM (Large Language Model)—is the technology behind systems such as OpenAI’s ChatGPT or Anthropic’s Claude. Without this language model running in the background, none of today’s conversational and search systems would exist in their current form. It calculates which word is most likely to follow in a sentence […]
These days, when someone asks a question, they’re increasingly likely to find a fully formed answer rather than ten blue links. Generative AI systems like ChatGPT, Perplexity, and Google’s Gemini are fundamentally changing how search works and how users access information. For companies, it’s becoming crucial whether their own content appears in such answers at […]
Viral ads are the holy grail of modern video marketing. Rarely does an ad reach millions of people before spreading like wildfire across social media—but the brands that succeed in doing so reap a level of reach that no media budget in the world could ever afford. What’s behind this phenomenon, and how can the […]
Postingjob ads and hoping for the best—that’s a thing of the past. Today, any medium-sized company looking to attract qualified professionals needs to understand which job platform reaches which target audience, how much it costs, and when it’s truly worth the investment. Comparing Indeed, StepStone, and LinkedIn often determines whether the recruiting budget is used […]
These days, when people enter a search query, they’re increasingly likely to get not ten blue links, but a ready-made answer—generated by ChatGPT, Perplexity, or Google AI Overviews. For brands, this means that ranking first in traditional search results is of little use if the AI cites a different source. This is exactly where Generative […]
Creating AI videos – YouTube shorts, Instagram reel, TikTok, what’s possible? Here is a current insight from our marketing agency with its own project. You can see how to produce videos with AI, short formats for Instagram and TikTok, longer explanatory videos for YouTube and even AI avatars of myself. The exciting thing: AI doesn’t […]
Vibe coding with AI – There is now a term for what I do: vibe coding. It describes the way you work with AI tools without having to do any hardcore programming yourself. AI in coding opens up completely new possibilities – from web development to apps, games and marketing computers. Today I’ll show you […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.