AdRoll Ads: The Alternative to Google Display Ads? Ads, Agency, Greater Reach
Are you looking for a real alternative for your display network? Adroll Ads has established itself as one of the most powerful tools in the field of retargeting and prospecting. While many marketers rely exclusively on the Google ecosystem, Adroll offers the decisive advantage of platform-independent ad delivery. The goal is crystal clear: maximum reach across all networks, generating new qualified leads, a massive increase in sales, and ultimately significantly higher revenue for your e-commerce business. Anyone who wants to succeed in performance marketing today must diversify their channels.
Adroll: What exactly is it?
Adroll is a Demand-Side Platform (DSP) that enables companies to place ads across thousands of websites and apps. The company is best known for its top-notch retargeting. As soon as a user visits your store, Adroll “follows” them across the entire web—whether they’re reading the news, browsing social media, or using mobile apps. It’s the ultimate form of “top-of-mind” marketing.
Retargeting and Prospecting
The magic of Adroll lies in the combination of two strategies: retargeting (bringing back former visitors) and prospecting (finding new, similar users). With access to billions of user datapoints, Adroll can create“lookalike audiences” that are even more precise than those offered by many other providers. In a comprehensive marketing consultation, we’ll analyze how we can profitably engage these target audiences for your online store.
- Cross-Platform Retargeting (Web & Social)
- AI-Powered Prospecting for New Customers
- Dynamic Product Listings (DPA)
- Automated Bidding Strategies
- Centralized Management of All Display Campaigns
AdRoll vs. Google Display Ads: What Are the Differences?
Why use Adroll when there’s Google? The main difference lies in the ad inventory. While Google primarily serves its own AdSense network, Adroll accesses over 500 different ad exchanges, including Facebook and Instagram’s ad inventory. So you’re not just buying from one provider, but across the board. This often leads to better performance in e-commerce, since users are reached where their attention is highest.
Avoiding Advertising Blindness
Thanks to the variety of formats and placements, Adroll helps us avoid the typical ad blindness that often occurs with standard banners on the Google Network. We combine traditional display banners with native ads and video ads. This increases the click-through rate (CTR) and ensures a healthy mix in your digital presence. We achieve impressive results, especially when we incorporate UGC content into the creatives. 
This infographic walks you through the process of setting up a Google Ads campaign—from keyword selection and audience targeting to ongoing optimization.
Push notifications have the highest open rates in digital marketing—this infographic outlines strategy, personalization, and performance measurement.
What Happens After a Click on an AdRoll Ad? Strategic Funnel Design
Buying traffic is the first step; converting it is the crucial one. A click on an AdRoll ad must lead to a highly optimized landing page that immediately delivers on the ad’s promise. As a full-service agency, we don’t view AdRoll as an isolated channel, but rather as part of a holistic email funnel.
Newsletter and Reactivation
As soon as a user lands on your site via Adroll, our goal is lead capture. Through a smart opt-in for your newsletter marketing, we turn that one-time click into a lasting customer relationship. In addition, we use web push notifications to reach users even when they aren’t reading emails or scrolling through social media.
Remarketing: Sealing the Deal
At the heart of every Adroll campaign is professional remarketing. We segment visitors based on their behavior: Who only viewed the homepage? Who added items to their shopping cart? Who has already made a purchase? Each segment receives a personalized message. Those who abandoned their shopping cart are shown a dynamic banner via Adroll featuring exactly the products they left behind—often combined with a small incentive.
- Personalized messaging for each stage of the funnel
- Automated Shopping Cart Reminders
- Cross-Selling to Existing Customers
- Brand Awareness Through Consistent Visibility
- Real-time customization of advertising materials
AdRoll in the Cross-Channel Mix: Social & Search
Today’s shoppers use multiple devices and platforms. They might see a story on Instagram, search for it later on Google, and read an article on a news site in the evening. Adroll connects these worlds. We sync your TikTok Ads or YouTube campaigns with Adroll’s display network. This creates a seamless customer journey that gently guides the user toward making a purchase.
Understanding Attribution Models
One of Adroll’s biggest advantages is its detailed reporting. We can see exactly what percentage of the final purchase was attributed to display ads, even if the user ultimately arrived via a direct search. This helps us calculate the “true value” of your ad spend (ROAS) and shift budgets from inefficient channels to high-performing ones.
Step 1: Collect emails
Step 2: Use Emails for Remarketing
Pricing and Costs at Adroll
AdRoll’s pricing structure is flexible and tailored to your budget. You typically pay based on the CPM model (cost per 1,000 impressions) or the CPC model. Since Adroll uses real-time bidding strategies, the system constantly optimizes to secure the lowest price for the best placement. As your agency, we manage these processes to ensure that your budget isn’t wasted on “blind traffic” but instead generates actual sales.
Efficiency Through Automation
By using AI marketing features within Adroll, bids and creatives are automatically adjusted. The system learns which banner design works best for which target audience. This saves time and significantly optimizes the performance of your Facebook Ads campaigns.
- No fixed minimum budgets
- Transparent billing based on service
- Scalability from local to global
- A/B testing of banners included
As always, here’s a quick look at our price comparison:
Prices: Advertising rates on Bing Ads?
Bing is an unbeatable champion, especially in the B2B sector, since Microsoft Edge and Bing Search come pre-installed as the default on millions of office computers. If you’re not present here, you’re handing the field over to the competition without a fight. With our expertise as an SEA agency, we’ll help you establish Microsoft Advertising not just as a supplement, but as a true performance driver. Use our cost calculator for Google, Bing, and others to get a sense of the potential upfront.
Google Ads
High reach, CPC is usually higher (approx. €1–3 depending on the industry)
Bing Ads
Smaller reach; CPC is often 30–50% cheaper than Google
Amazon Ads
Users close to making a purchase; CPC often €0.30–1.50
AdRoll Ads
– Retargeting-based; costs are typically calculated on a CPM or CPA basis
AdRoll as a Reach Booster
If you rely solely on Google, you’re missing out on potential. Adroll is the perfect complement to fill the “gaps” online and make your brand visible wherever your customers are. It’s the bridge between high-interest search and emotional social media consumption. Combined with expert
Your AdRoll Agency & Contact Information
Why choose Social Media One as your partner for your Adroll campaigns? As a specialized marketing and advertising agency, we’re always at the cutting edge thanks to our extensive portfolio of case studies and our own brands, which have reached the tens of millions. We know exactly which psychological triggers must work in display ads to drive clicks. An agency saves you a massive amount of time on technical integration (pixel setup) and creative design. We ensure that your brand isn’t just seen—it sells. Ready for maximum reach beyond Google? Let’s take your retargeting to the next level together.
- Contact Us Directly
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