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01 / Facebook AgencyOwner-managed

FacebookMarketingAgency

We combine community management with ads on Facebook and, if you run a shop, with campaigns up to purchase: from editorial planning to retargeting, for example for Burlington, Rauch Juices, and FALKE.

  • WhatCommunity management, Facebook ads, retargeting, and campaigns for shops.
  • For whomBrands and retailers aiming to reach a broad audience on Facebook and generate inquiries or sales.
  • Why usProven work for Burlington, Rauch Juices and FALKE.
Request Facebook project View work

Trusted by

+35% Younger target group Burlington 800+ Leads in 2 months Merklinger 2 Mio+ Social impressions Rauch Juices 500K+ Social reach FALKE

Figures from our case pages. You can find the period and details in each case.

Problem & goal

Who
Social Media One: owner-managed advertising agency with in-house photo and video production.
For whom
Brands and retailers aiming to reach a broad audience on Facebook and generate inquiries or sales.
What
Community management, Facebook ads, retargeting, and campaigns for shops.
Why us
Proven work for Burlington, Rauch Juices and FALKE.
Next step
Brief initial meeting. Afterwards, you receive an assessment and concept before anything is produced or booked.

What we deliver specifically

Concept, implementation, and analysis from a single source, with dedicated contacts.

  • Target groups
  • Creative
  • Meta Ads
  • Community
  • Reporting
  1. 01

    Strategy & Target Groups

    You know which target groups you really want to reach on Facebook and with what.

    Your challenge
    Facebook seems outdated, even though your audience is still active there.
    Our approach
    We analyze who your customers are on Facebook and tailor content, groups, and ads accordingly.
    Result
    A plan that brings reach and inquiries into order.
    • Target Group Analysis
    • Channel Plan
    • Editorial Plan
    • Target Image
    To Social Media Management
  2. 02

    Content & Editorial

    Posts that work in feeds and fit your brand.

    Your challenge
    Posts are created spontaneously, and reach varies.
    Our approach
    We plan topics and formats, produce images and video, and publish on a set schedule.
    Result
    A reliable presence instead of random posts.
    • Editorial Plan
    • Images and Video
    • Texts
    • Publishing
    To photo and video production
  3. 03

    Facebook Ads

    Ads that reach people interested in your offer.

    Your challenge
    Ads are running, but no one knows if they reach the right people.
    Our approach
    We set up campaigns with clear goals, test creatives and target groups, and optimize as needed.
    Result
    Ads with clear objectives and reporting.
    • Campaign setup
    • Target groups
    • Creative tests
    • Optimization
    To social ads
  4. 04

    Retargeting & Shop

    Visitors who were already interested get a reason to return.

    Your challenge
    Interested users visit the shop but do not return.
    Our approach
    We set up tracking and audience lists and show relevant ads to people who have already visited.
    Result
    More chances to convert existing interest.
    • Tracking Setup
    • Audience Lists
    • Catalog Ads
    • Reporting
    To tracking & analytics
  5. 05

    Community management

    Comments and messages are answered, making your brand approachable.

    Your challenge
    Questions go unanswered, and negative comments escalate.
    Our approach
    We reply in your brand's tone, moderate according to clear rules, and escalate cases to you when needed.
    Result
    A calm, reliable community.
    • Replies
    • Moderation
    • Escalation Rules
    • Reports
    To community management
  6. 06

    Reporting

    You see what works and know what happens next.

    Your challenge
    There are plenty of numbers, but no clear conclusions.
    Our approach
    We summarize the key metrics and derive concrete recommendations.
    Result
    A report you can understand in ten minutes.
    • KPI Overview
    • Reporting
    • Recommendations

Found the right service?

Discuss Facebook project

How we work

Clear answers to the questions brands ask us most often.

Why Facebook still matters

Facebook reaches a broad, often older and affluent audience and remains a strong channel for ads, groups, and local reach. Whether this applies to you, we clarify in an initial consultation focused on your audience.

Organic and paid

The organic reach of pages is limited. That's why we plan posts and ads together and allocate budget where posts already show engagement.

Facebook and Instagram together

Ads often run across both platforms from the same account. We design creatives to work in Feed, Stories, and Reels.

Community Rules

We define in advance how we handle praise, criticism, and complaints, and when to involve you. This provides clarity in daily operations.

Approach and decision criteria

  1. 01

    Initial meeting

    We clarify objectives, target group, and resources, and give you honest feedback on whether and how the channel fits your goals.

    Result: Clear objectives and an honest assessment.

    From you: Objective, product, and general target audience.

  2. 02

    Audit & strategy

    We review the channel, competition, and formats, and define content, frequency, and responsibilities.

    Result: Plan with content pillars, formats, and rhythm.

    From you: Access to existing channels, if available.

  3. 03

    Creation & production

    Scripts, shooting, and editing, with our own team, creators, or both.

    Result: Final, approved content.

    From you: Products, approvals, and a dedicated contact person.

  4. 04

    Distribution & optimization

    Publishing, community, and ads if needed. We evaluate and optimize at regular intervals.

    Result: Ongoing evaluation with concrete recommendations.

    From you: Feedback and approvals as agreed.

Project references

Selected projects from our cases. Figures and timeframes can be found in the respective case story.

Burlington Featured case / Burlington Gen Z repositioning Initial situationRepositioning a heritage sock brand for Gen Z — a generation that sees socks as a fashion statement, not just basics. IdeaWe developed a multi-platform content strategy across Facebook, Instagram, and TikTok — with platform-native content. ImplementationJede Plattform bekam eigenen Content — TikTok-Styling-Challenges, Instagram-Lookbooks, Facebook-Community. +35% Younger target group150K+ TikTok views View case
Rauch Juices 5 brands, 13 countries Managing social media for 5 different sub-brands in 13 countries — each market with unique taste preferences, cultural nuances, and platform usage patterns. 5 Sub-brands managed13 Countries Merklinger Merklinger 7x ROAS for wood-fired oven brand Merklinger had a premium product with no digital presence. 800+ Leads in 2 months2,50€ Cost per lead

Planning a similar project?

Discuss Facebook project

More work

FALKE FALKE x Haribo: Iconic collab 3+ Years of partnershipAusverkauft Product lines Hela France: 2 years of regional development 20+ Creator (Round 1)2 Consecutive years Persil (Henkel) Dark posting strategy 10+ Creator variations500K+ Ad impressions
All cases

Measuring success & limitations

Reach, clicks, inquiries, or purchases: We define the goal in advance and measure accurately. Examples in the case stories show key figures and context.

Limitations: On Facebook, reach and engagement depend on market, offering, target group, and consistency. We do not promise specific numbers, but a reliable approach and honest evaluation.

Contact person

Stephan M. Czaja

Owner, Social Media One

From the start, you speak directly with the people implementing your project, not with a sales team. Briefly tell us what it's about, and we’ll get back to you with a concrete proposal.

Stephan on LinkedIn

Questions before commissioning

What does a Facebook agency do?

A Facebook agency plans posts, manages the community, runs ads, and analyzes results. With us, content, ads, community management, and reporting come from a single team.

Is Facebook still worthwhile?

That depends on your target audience. For many brands, Facebook remains an important channel due to its broad user base and ad formats. We assess this in the initial consultation based on your goals and will advise if other channels are a better fit.

How do Facebook and Instagram differ?

Both belong to Meta and can be promoted together, but often address different age groups and usage situations. We plan content per channel and use the same material in adapted formats.

How does the collaboration work?

Discussion of goals and target audience, analysis and concept, launch with initial content and ads, then a set cycle of evaluation and optimization.

Do we need a shop for Facebook campaigns?

No. Campaigns can also target inquiries, appointments, or newsletter sign-ups. If you operate a shop, we add retargeting and catalog ads.

What affects the effort required for management?

Mainly posting frequency, production effort, ad budget, and community management. We clarify this in the initial consultation, as requirements vary by brand.

Your Facebook-Start project.

Briefly tell us what you have in mind. You will receive an honest assessment and a concrete proposal.

Request Facebook project