AVE stands for Advertising Value Equivalent and quantifies how much an unpaid media mention would have cost if it had been booked as a traditional ad. This metric originates from traditional public relations and is still used today to quantify the value of media coverage—despite significant professional criticism of the method. Especially when communicating with […]
One of the first questions asked after any PR campaign is how much coverage it generated. Unlike the strategic question of how to secure media coverage in the first place, coverage is purely a metric: How often, how prominently, and in what tone was a brand actually mentioned? This question can only be answered if […]
Brand awareness means brand recognition and represents how strong the recognition value of a brand is. To be more precise, this value tells how many people recognize a brand with or without help. A strong brand presence is the foundation for achieving other goals. Example: trademarks become fixed terms Example – What makes a brand? […]
Engagement rate measures the number of people who engage with your social media content. It is a formula that determines the amount of interactions your social media content receives in terms of reach, reactions, shares, and comments. There are several ways to calculate this. Importance of the engagement rate The engagement rate plays a particularly […]
Conversion rate, also called conversion rate, is a metric in online marketing and represents the ratio between the number of visitors to your website and the number of transactions defined as conversions. The term “conversion” generally refers to a completion or user action, but previously defined and achieved goals can also be counted as conversions. […]
The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]
We had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.