Follower Following Relationship: Definition, Analysis and Key Figure

We had already written about the two English terms Follower and following last week. There is also a relationship between these two values. The number of followers expresses how many people follow our social-media channel. Following expresses how many social media channels we follow. This results in a certain ratio. The more exclusive the brand, the fewer people it usually follows. If you have one million followers yourself but only 20 followers yourself, you have an extremely low follower following ratio. Based on this Follower Following Ratio you can also see indicators, e.g. for social media bots that are used Point

Follower Following ratio as analysis tool

For the analysis of social media channels, the follower following ratio can be used very well as a value. Because a lot of social media bots, which we had already reported about in other articles, work in particular by following other people in order to create attention for their own channel. A few days later they follow the canal again. As a result, your own channel constantly follows thousands of people. If this number varies from day to day, even from hour to hour, it is a clear indication of using a social media bots. Read more about Social Media Bots or Ghosts and Fake Accounts.

Whoever compares different social media channels with each other, e.g. for an influencer marketing campaign and the corresponding analysis for the customer, looks among other things at this relationship. With the corresponding formula, you can easily compare different social-media accounts with each other on the basis of a single key figure. Of course, the well-founded evaluation of a social media channel includes even more key figures. However, this is a good quality indicator, especially for micro influencers. If you want to know more about this topic, read here more about Micro & Nano Influencer.

Follower Following Ratio: Formula

You can use the following formula to calculate the ratio:

Following (number) / Follower (number) = %

The resulting percentage value can now be easily compared.