An after-sales email is any automated or manually sent message that a customer receives after completing a purchase—from order confirmations and shipping information to requests for reviews. Unlike acquisition emails, it isn’t aimed at securing an initial sale, but rather at building trust, ensuring satisfaction, and laying the groundwork for a future purchase. What types […]
Only 22% of companies have a structured marketing funnel – yet it is the decisive difference between random growth and predictable sales. Those who understand how prospective customers become loyal customers step by step from the first contact can use budgets in a targeted manner and make every channel measurable. What is funnel marketing and […]
Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
Anyone who subscribes to your newsletter is in the perfect frame of mind: curious, open-minded, and motivated. The first seven days after signing up are the most important period in the entire email lifecycle—because after that, attention drops rapidly. If you don’t have a welcome series right now, you’re missing out on first-time purchases, customer […]
Newsletter marketing helps companies to establish direct and independent communication with their target group that goes far beyond fleeting contacts on social media. The goal is absolutely clear: more reach for your messages, the acquisition of qualified leads, a significant increase in sales and ultimately more revenue for your business. Through targeted communication, we turn […]
An email that isn’t opened doesn’t exist—no matter how good the content is. The subject line determines in less than two seconds whether your message will be read or deleted. Those who systematically optimize their subject lines increase open rates, clicks, and ultimately revenue—without spending a single euro more on traffic. Why the Subject Line […]
Klaviyo is one of the most widely used email marketing platforms in the e-commerce sector—and also one of the most expensive once your contact list grows. Find out here who Klaviyo is really worth it for, how its pricing structure works, and how the tool stacks up in a direct comparison with Klick-Tipp, Mailchimp, and […]
If you send the same message to every contact on your email list, you’re wasting potential. Email segmentation divides a list into smaller groups that share common characteristics or behaviors—and turns generic mailings into relevant communications. The result: higher open rates, more clicks, and measurably better conversions. What is email segmentation? Segmentation involves dividing recipients […]
Cold outreach via email remains one of the most cost-effective ways in the B2B sector to directly reach new customers—without paid advertising and without relying on algorithms. Those who use cold outreach strategically can generate leads in a predictable way and scale their revenue. The key difference between spam and genuine business success lies not […]
Reach on social media depends on algorithms, whereas an in-house email list does not. That’s exactly why a well-thought-out newsletter marketing strategy remains one of the most predictable channels in the entire marketing mix, even though it’s still underestimated by many companies and is often just run as an afterthought rather than being actively developed. […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.