The impact of a printed product isn’t just a result of its design and color—it’s also tangibly influenced by the paper itself. The article “Print Design: Design Fundamentals” already hints at just how much this choice shapes the overall look; here, we’ll take a closer look at paper types, basis weight, and finishes. Especially when […]
You’re spending your daily budget, your reach is on point—and yet your click-through rate and conversions have been dropping for weeks. In many cases, this isn’t due to a targeting issue, but rather ad fatigue: Your target audience has simply seen your ads too many times. If you recognize ad fatigue early and systematically rotate […]
Sound is often underestimated in content production, yet it plays a decisive role in determining whether a podcast, voiceover, or video comes across as professional. Anyone working on formats such as a marketing podcast quickly realizes that recording quality and editing require just as much care as the content itself. Audio Production Formats Audio production […]
The click through rate (CTR) is an extremely important indicator in reporting and monitoring. As a key figure, the click rate provides information about the relation between the views, the so-called sightings, and the clicks. The higher this percentage, the more successful the campaign. A little extra tip, if you read this article, you will […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.