Generating leads via social media is no longer an option – it’s a must. Companies that really want to grow use social networks not only for reach and brand awareness, but also as a direct acquisition channel. The question is not whether, but how you systematically turn social media into a lead machine. This article […]
Only 22% of companies have a structured marketing funnel – yet it is the decisive difference between random growth and predictable sales. Those who understand how prospective customers become loyal customers step by step from the first contact can use budgets in a targeted manner and make every channel measurable. What is funnel marketing and […]
Email marketing is one of the most profitable channels in digital marketing: according to recent studies, a well-positioned email program achieves a return on investment of up to 4,200 percent – i.e. 42 euros for every euro invested. No other channel offers this direct connection to your target group, no algorithms, no loss of reach, […]
WhatsApp has over 2 billion active users worldwide – and in Germany, the messenger is the most used app of all, with a daily usage time that exceeds all social networks combined. This raises a clear question for companies: why do so few use this direct channel strategically? Understanding WhatsApp Business as a corporate channel […]
4.9 / 5.0
average of the last 12 months. Survey after consultation – online, by telephone or on site.